Podcasts For Creative Business Owners and Bloggers – my current favourites

Recently I’ve started delving into the world of podcasts, I know, where have I been, it’s 2017 for goodness sake! Whether it’s on the school pick up, in the car or while on a run I can often be found with my headphones on getting inspired. My new found love and fervour for the podcast has to land squarely with Instagram queen Sara Tasker otherwise known as @MeandOrla and this clever lady is also behind the podcast, Hashtag Authentic. If you follow me on social media you’ll know I’ve been waxing lyrical about Hashtag Authentic on most platforms including here on Little Loves. From that podcast I’ve done a little leapfrog and discovered other creatives and business coaches and their podcasts. I want to share with you my current favourites and I hope you’ll find them all just as inspiring as I do.

Blogtacular

For those that don’t know, Blogtacular is actually an annual creative blogging conference in London headed up by Kat Molesworth. I went to Blogtacular a couple of years ago and loved it but unfortunately due to other commitments I couldn’t make the date last year and this year we’ve already booked to be in Leeds for the triathlon. Boo. Thankfully I can get some inspiration through Kat’s podcasts and the makers, bloggers and influencers that she features.

One of my favourites

Episode 21: Allison Sadler – Allison is a bit like Instagram royalty for me. I’ve followed her for years and loved listening to this podcast as she told the story behind The People Shop, her store in Birmingham. 

– LISTEN HERE –

 

Hashtag Authentic

As I mentioned earlier this podcast is by Sara Tasker, Instagram coach and photographic influencer. Often interview based this podcast is perfect for those wanting to work on their instagram, get inspired or hear from fellow creatives. Whether you’re a blogger or indie business owner or self employed creative there is so much to get from these interviews. Sara’s podcastcurrently comes out weekly, every Wednesday.

Some favourites –

Is blogging still relevant, with Kat Molesworth – I found this episode so interesting both as a blogger and as a business owner. Kat reminds us of the importance of owning our own space and readers and not to be reliant on just one platform.

Avoiding the comparison trap – Sara discusses how we can keep perspective when the fear of failure hits and we get sidetracked by other people’s achievements. I think this is something we can all relate to and I found listening to Sara’s perspective so helpful.

– LISTEN HERE –

 

Tara Swiger – Explore Your Enthusiasm

I found Tara through Hashtag Authentic and oh man am I glad I did! Tara is a business coach based in the US and is bursting with creativity and so much wisdom for makers and creatives. I’ve signed up for one of her courses and got her book on order. Yep. Total fan girl right here.

Some favourites

Should You Work For Free – I’ve already shared this on social media and I think it’s a must for any creative/maker/freelancer/blogger

Long Term vs Short Term Thinking – This is something I often struggle with and find myself swinging between the two. Tara helps us make sure the work we do fits in with our long term goals.

– LISTEN HERE – 

 

Jen Carrington – Make It Happen

I’m not sure how I found this particular podcast I think it was a suggested one on iTunes, however I found it I’m so glad I did. In fact Jen was featured in this weeks Hashtag Authentic talking about her ideal week (find it here). I love how Jen describes her podcast, Make It Happen is a podcast where I share ideas, insights and conversations about building a big-hearted business and living a wholehearted creative life. I find Jen so easy to listen to and I love the way she puts her ideas across.

Some favourites

Five reminders for big hearted creatives who are feeling the business blues – it’s hard to stay focussed on the positives sometimes, especially as a ‘one woman band’. Jen talks us through ways to work through these times and reminds us all how far we’ve come and what we’ve achieved.

Answers to five of the questions my clients always ask me about creative living – Jen talks us through issues like freaking out about money and paying the bills and how to not feel ‘icky’ when we market ourselves and our businesses.

– LISTEN HERE –

 

 

Do you listen to any of these inspiring podcasts?

Got any to add to my list?

 

morganaPodcasts For Creative Business Owners and Bloggers – my current favourites
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From parent blogger to lifestyle blogger making the transition

When I first started blogging back in 2011 I was definitely a parent blogger, or more specifically a ‘mummy blogger’ as much as that term makes me cringe. Having my own little corner of the internet to blog about my baby and toddler, chatting through weaning and potty training and late night feeds was just what I needed. I joined Twitter and spent the small hours of the morning talking to other mums that were also feeding their babies at stupid o’clock while everyone else slept. Twitter and blogging were lifelines for me, they broke the isolation that you can feel as a mum with young children and they opened up a whole new career for me.

When my eldest daughter started school in 2012 I started to think long and hard about blogging and where I wanted to go with it. Up until that point I wrote whatever I wanted, took on a few product and days out reviews but I didn’t see it as a career.  I continued blogging as a ‘parent’ blogger but started to blog less about my eldest girl and as time passed I started to worry about the content I’d put online about her. How would she feel about me telling ‘the world’ about how I potty trained her? Even though I’ve never used my girls names (first or last) while blogging I still felt uncomfortable about it all. I noticed that with the exception of those I’d call friends, I was no longer reading ‘mummy’ blogs. Potty training posts, tips for weaning and parenting was no longer interesting or more importantly, relevant to me anymore. With my youngest daughter growing fast and approaching Reception class in 2015 I knew I had to make a big change, and that’s when I made the decision to leave parent blogging behind.

At the end of 2014 the year before my youngest started school I launched Little and Fierce, my online store, (there’s a whole different blog series to come on that process!) and with this change blogging was definitely on the back burner while I wrestled whether to even bother continuing with it. I attended the blogging conference Blogtacular and talked through my thoughts and ideas about no longer blogging as ‘But why mummy why’ with my friends and fellow bloggers. Just being at the conference reminded me what I loved about blogging and that I still wanted it to be part of my life and that I was right in thinking that I needed to move out of the ‘parent blogging community’. All that summer I started to plan what I wanted my new blog to be and I started to research just how to do it and whether I would I need to completely start from scratch.

By the end of October 2015 I was here in my new place on the internet Coffee Work Sleep Repeat and I’ve never regretted it for a second. 

I don’t have technical tips about redirecting traffic, setting up new websites, and all that jazz as I’m just not that way inclined and have to rely on people to help me whether paid or through favours! What I can help with though is with tips about thinking through your changes and what you want from your new blog. Basically all the things I pulled together and thought through, and in a few instances things I wish I’d done.

So, in light of that if you are a parent blogger thinking of making the change into another blogging niche, whether it be lifestyle, business, food, interiors or even if you don’t know yet, here are some ideas and tips I found helpful.

 

MY TOP TIPS 

 

  • If you’re not sure which direction to take your blog in then think about what you enjoy most about blogging in your current form. Is it reviews? Sharing recipes? Home and interiors posts? Or have you fallen out of love with all of it and want a complete change?

When some people want to make the leap out of parent blogging they have a clear vision of their new direction and others might need to take the time to consider it more. It’s also worth thinking about whether it will be a hobby or a business. If it’s a business think about how you’ll make money from it, the parent blogger sphere may be over saturated but it’s where a lot of big money lives and that may not be the case for your new niche.

  • Think about your new audience, is there enough of an overlap with your current and future one to keep your current social media accounts and just manage the name changeover or is it a completely different audience? Do people follow you as a person or as a blog?

If you are making a complete change from being a ‘mummy’ or ‘daddy’ blogger to say, for example, writing a blog on technical woodworking then I would consider starting afresh but telling your current audience about it and promoting your new direction so any interested parties can follow you over. If you just make the switch by changing your handle you could be left with disgruntled followers and even reported for spam.

As I was still writing my blog from the perspective of being a parent and writing about my life juggling running a business, and the family there is a sufficient cross over so I managed the change by rebranding but kept the social media profiles with the followers built up and saw very little drop off after.

  • Be certain of your new niche and own it.

What kind of blog are you now? Are you following relevant blogs and businesses and networking with the right people? You can’t just rely on parent bloggers being loyal to your new venture, they might not actually be the audience that you’re looking for. How will you get your new content to your new audience? Before you make the leap put together a plan, follow and observe how bloggers in your chosen niche do it. Check out the relevant hashtags, link ups, etc.

  • Use everything you’ve learnt from parent blogging.

If you’ve been successful in parent blogging (whatever success looks like to you, ie review opportunities, paid projects, high profile, hightraffic, etc) you’ll probably have a whole lot of transferable skills at your finger tips. You know how the social media platforms work and what kind of content to share to them. You can probably make pinnable images for Pinterest, use tools like Hootsuite to plan and schedule your social media promotion and much, much more. This gives you such a headstart and is so beneficial to many blogging niches.

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I hope you’ve found these tips helpful?

If you’ve got any questions the do leave a comment or grab me on social media, I’d love to have a chat with you.

 

morganaFrom parent blogger to lifestyle blogger making the transition
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