Baba + Boo’s Start Up Story

After having a little break from sharing Start Up Stories due to our house move we are now back and I have another lovely parent led business to share with you. Eve, the founder of cloth nappy business Baba+Boo is so passionate about what she does that it shines through to everything she says in this interview. I always find it inspiring when people take a passion and turn it into a profitable business, I mean, that’s the dream right? I hope you enjoy Eve’s story of Baba+Boo and learn from her experience and expertise. Don’t forget to scroll to the very end for an exciting giveaway..!

I’m Eve, founder of Baba+Boo. I am mum of two and am never far from a travel website. My fingers itch to book holidays. They are obsessed.

Tell us a little bit about your business 

Baba+Boo is a planet friendly online baby store which specialises in reusable nappies and other waste saving products. I am passionate about stopping the huge amount of waste that disposable nappies create. I started 7 years ago and stopped 15 million nappies going to landfill to date.

Once you had the idea how did you go about turning it into a reality?

It evolved, there was no plan. I had a baby. Was pregnant again when my son was 6 months old, so going back to work wasn’t really an option. I was a buyer and it was a really full on job. I wanted something for a bit of pocket money and to keep me sane. So I started a business with an 18 month old and a 9 week old. I just started out really small with a little eBay shop and it took off straight away and grew from there. I just followed where the business took me and the plans came later.

What’s been the hardest part of your life as a start up business so far and how do you overcome those kinds of hurdles?

I started the business so I could be with the kids, not miss a milestone and eventually be there to do the school runs. It is so hard managing the little amount of time I have to work versus the huge amount of passion I have. I do get frustrated at times. I have huge skills in micro managing my time now.

I run on black coffee and chocolate biscuits when I’m working, what couldn’t you live without?

I am a tea and ginger nut kinda girl.

These days any business needs a strong social media presence, which is your favourite platform and do you have any tips for running it?

I’d probably say Instagram although my customers are mainly on Facebook. I am a bit of a news geek, so love Twitter. It is so easy to get sucked into them though. I have a love/hate relationship with social media. I would love to have a hiatus from time to time but impossible when you run a business. I think the best tip is to not spread yourself too thin on there. Know where your customers are and stick to that platform.

What is the best part of running your own business? Has there been a ‘pinch yourself to check it’s real’ kind of moment for you?

I just love being my own boss and managing my own time. I had a dream of being able to spend the summer by the beach with the kids and this year, we are doing just that. Makes all the hard work worth it.

Has being a parent influenced the way your business works? 

Yes definitely. It’s only here because I am a parent. I want to give my kids a work ethic that my mum gave me. She was always there yet had three jobs. The children know that I am there in school holidays but I have to spend time working too.

What makes you tick? What are the things that get you up in the morning to make your business a success? 

I am so passionate about what I do. Choosing cloth nappies isn’t just about the nappies, it’s a choice that can lead to a less wasteful lifestyle for the whole family. I am a huge advocate of living less wastefully. That’s my passion.

What’s your current favourite product or range?

Probably our newborn nappies. They make me broody every time I am packing orders of them. Not only that, it makes me so happy to think of the happy parents that are going to be using them. Always feel very blessed that I am helping parents with a product that is better for them, their babies and our world.

Got any new products or projects in the pipeline?

We dabbled in organic clothing last year and it was very well received so we are doing more of that this winter.

Whether practical or inspirational, what is your top piece advice for anyone out there wanting to take that leap and start their own business?

Just do it. Don’t think it’s really scary. It doesn’t have to be. And do something you feel passionate about because it will never feel like work.


I hope you’ve enjoyed this month’s Start Up Stories feature getting to know Eve and her gorgeous business. If you’ve got any comments or questions please leave them below or come and have a chat on social media.

I’m really excited to share this opportunity to win a set of three cloth nappies in a size of your choice

Just enter below

a Rafflecopter giveaway



baba+boo start up story

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Want to read more inspiring Start Up Stories? Just click on the image below 

Start Up Stories a series of interviews with parents that started up there own businesses


Terms and conditions – UK entries only. The winner will win a bundle of three cloth nappies from Baba+Boo in sizes and designs of their choice, subject to availability. Giveaway ends 31/06/2017 at 11.59pm. When the winners are announced they will have 48 hours to get in contact, if they do not then another winner will be drawn. Any one that does not complete the compulsory entry will be disqualified. The prize will be sent out to the winner by Baba+Boo.

morganaBaba + Boo’s Start Up Story


Join the conversation
  • Emma - June 18, 2017 reply

    Fab interview, very inspiring. We have a Baba + Boo cloth nappy, which I love, but I didn’t know anything about the company behind it so it was great to read Eve’s story.

  • Solange - June 18, 2017 reply

    I would like to win for my 8 week old nephew.

  • Kirsty - June 18, 2017 reply

    I’m about to have my first child and reading all the fab stories about cloth nappies has made me want to jump in and join the club. I can’t wait to get started, plus the prints are adorable! 🙂

  • Jessica Gipson - June 19, 2017 reply

    I would love to win this for my daughter, to help prevent diaper rash.

  • Cheryl - June 19, 2017 reply

    I love this company, beautiful nappies and I always love buying from independent businesses and knowing who is there on the only side. (I’m also obsessed with mustard and always want to expand our nappy collection, still trying to find what’s best as we’re quite new to this)

  • Jess Soothill - June 20, 2017 reply

    Fab interview – really inspiring to read. Love seeing these posts xx
    Jess Soothill recently posted…New decking and transforming our gardenMy Profile

  • Jenny Taylor - June 20, 2017 reply

    What a fabulous interview. I love getting to know how inspiring women get started in their business adventures. Great giveaway too. I will be sure to share it!!! 🙂

  • Chloe: Picture Taker Memory Maker - June 20, 2017 reply

    I love reading about women who start up their own businesses – I’ve been self employed for ten years and can’t imagine ever working for someone else. I really wish I’d used cloth nappies when my girls were little – I just didn’t have enough information about it at the time.
    Chloe: Picture Taker Memory Maker recently posted…A day trip to Attingham ParkMy Profile

  • Claire @ The ladybirds adventures - June 21, 2017 reply

    I have a couple of older style baba and boo but would love to try out the new style. It was lovely to read the interview and find out a bit more about Eve who I knew from instagram
    Claire @ The ladybirds adventures recently posted…5 inspiring creative activity books for kidsMy Profile

  • Hali Kinson - June 25, 2017 reply

    I would love to try cloth nappies my first baby due august

  • Amy Fidler - June 26, 2017 reply

    I really want to try cloth nappies,instead of disposable one x

  • Karen Barrett - June 26, 2017 reply

    I would love to win the bundle of cloth nappies for my new grand-daughter who will be with us soon. Her Mum and Dad have talked about changing from disposable nappies, this might give them the push to change! I had terry nappies for all of my children and would do the same again with the much more modern and updated versions available. Thank you

  • Steph Furneaux - June 26, 2017 reply

    These are lovely nappies, a good friend of mine recommended them to me when my eldest was a baby – nice to see you are still going strong! Now my friend has become a granny so I’d love to win these for her baby granddaughter x

  • Sue McCarthy - June 27, 2017 reply

    I don’t have any children but would love to win this prize for charity, to go to Romania.

  • Lyndsey - June 27, 2017 reply

    i would love to win for my best friends new baby

  • Alice Dixon - June 27, 2017 reply

    A very inspiring interview, she sounds like a lovely lady. I would love to win as I’ve been trying to be a lot less wasteful

  • Helen Stratton - June 27, 2017 reply

    My daughter is having her first baby and is a bit dubious about cloth nappies. This would be an ideal chance for her to try them.

  • EJ Dunn - June 27, 2017 reply

    I would like to win as I’m expecting my first baby in November and I would like to be more environmentally-friendly 🙂

  • carol boffey - June 27, 2017 reply

    my cousin is having twins so these will come in handy

  • Charlotte Carter-Dunn - June 27, 2017 reply

    I would love to win these for my niece. Love shopping independent so would be perfect!

  • Allan Fullarton - June 27, 2017 reply

    I really want to try cloth nappies, they look great.

  • Rebecca Howells (@PeanutHog) - June 27, 2017 reply

    They’d really help my friend out!

  • Kerry Brown - June 28, 2017 reply

    I would love to win cloth nappies as they are so much nicer than disposable ones! Loved the interview too 🙂

  • Joanna Ford - June 28, 2017 reply

    I would love to win these for my lovely little Goddaughter!

  • Melissa Lee - June 28, 2017 reply

    I am trying for my first baby and I think that cloth nappies are the right way forward when that happens

  • Lorna Ledger - June 28, 2017 reply

    I think it’s a great ethical business, and I am glad you have highlighted it. Would love to win for my BFF and her lovely baby son xx

  • Simone Griffin - June 29, 2017 reply

    I’d love to win these for my friend who is about to have a baby – she would live to try these x

  • Kate - June 29, 2017 reply

    I like to be as environmentally friendly as possible and it looks like cloth nappies have come on a long way since the giant nappy pins we had when I was little.

  • Sophie - June 29, 2017 reply

    I always feel happier buying from companies which are run by “real people” rather than big faceless corporations. Didn’t use cloth with my first but am expecting my second in October and I’m building up a stash already, really hope it works out because I worry I’ve gone a bit overboard with pretty designs…

  • Mary H - June 30, 2017 reply

    I’d love to win because I’m doing my bit for the plant by limiting one use disposable items where I can.

  • natalee gosiewski - June 30, 2017 reply

    found it very interesting and i would like to help with environment and try them out

  • Heledd - Running in Lavender - July 3, 2017 reply

    Great interview! I love reading about self start-ups and small businesses, probably because I’ve always wanted to start something myself.
    Heledd – Running in Lavender recently posted…My Top Five Pixi by Petra Beauty HeroesMy Profile

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