After having a little break from sharing Start Up Stories due to our house move we are now back and I have another lovely parent led business to share with you. Eve, the founder of cloth nappy business Baba+Boo is so passionate about what she does that it shines through to everything she says in this interview. I always find it inspiring when people take a passion and turn it into a profitable business, I mean, that’s the dream right? I hope you enjoy Eve’s story of Baba+Boo and learn from her experience and expertise. Don’t forget to scroll to the very end for an exciting giveaway..!
I’m Eve, founder of Baba+Boo. I am mum of two and am never far from a travel website. My fingers itch to book holidays. They are obsessed.
Tell us a little bit about your business
Baba+Boo is a planet friendly online baby store which specialises in reusable nappies and other waste saving products. I am passionate about stopping the huge amount of waste that disposable nappies create. I started 7 years ago and stopped 15 million nappies going to landfill to date.
Once you had the idea how did you go about turning it into a reality?
It evolved, there was no plan. I had a baby. Was pregnant again when my son was 6 months old, so going back to work wasn’t really an option. I was a buyer and it was a really full on job. I wanted something for a bit of pocket money and to keep me sane. So I started a business with an 18 month old and a 9 week old. I just started out really small with a little eBay shop and it took off straight away and grew from there. I just followed where the business took me and the plans came later.
What’s been the hardest part of your life as a start up business so far and how do you overcome those kinds of hurdles?
I started the business so I could be with the kids, not miss a milestone and eventually be there to do the school runs. It is so hard managing the little amount of time I have to work versus the huge amount of passion I have. I do get frustrated at times. I have huge skills in micro managing my time now.
I run on black coffee and chocolate biscuits when I’m working, what couldn’t you live without?
I am a tea and ginger nut kinda girl.
These days any business needs a strong social media presence, which is your favourite platform and do you have any tips for running it?
I’d probably say Instagram although my customers are mainly on Facebook. I am a bit of a news geek, so love Twitter. It is so easy to get sucked into them though. I have a love/hate relationship with social media. I would love to have a hiatus from time to time but impossible when you run a business. I think the best tip is to not spread yourself too thin on there. Know where your customers are and stick to that platform.
What is the best part of running your own business? Has there been a ‘pinch yourself to check it’s real’ kind of moment for you?
I just love being my own boss and managing my own time. I had a dream of being able to spend the summer by the beach with the kids and this year, we are doing just that. Makes all the hard work worth it.
Has being a parent influenced the way your business works?
Yes definitely. It’s only here because I am a parent. I want to give my kids a work ethic that my mum gave me. She was always there yet had three jobs. The children know that I am there in school holidays but I have to spend time working too.
What makes you tick? What are the things that get you up in the morning to make your business a success?
I am so passionate about what I do. Choosing cloth nappies isn’t just about the nappies, it’s a choice that can lead to a less wasteful lifestyle for the whole family. I am a huge advocate of living less wastefully. That’s my passion.
What’s your current favourite product or range?
Probably our newborn nappies. They make me broody every time I am packing orders of them. Not only that, it makes me so happy to think of the happy parents that are going to be using them. Always feel very blessed that I am helping parents with a product that is better for them, their babies and our world.
Got any new products or projects in the pipeline?
We dabbled in organic clothing last year and it was very well received so we are doing more of that this winter.
Whether practical or inspirational, what is your top piece advice for anyone out there wanting to take that leap and start their own business?
Just do it. Don’t think it’s really scary. It doesn’t have to be. And do something you feel passionate about because it will never feel like work.
I hope you’ve enjoyed this month’s Start Up Stories feature getting to know Eve and her gorgeous business. If you’ve got any comments or questions please leave them below or come and have a chat on social media.
I’m really excited to share this opportunity to win a set of three cloth nappies in a size of your choice
Just enter below
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Terms and conditions – UK entries only. The winner will win a bundle of three cloth nappies from Baba+Boo in sizes and designs of their choice, subject to availability. Giveaway ends 31/06/2017 at 11.59pm. When the winners are announced they will have 48 hours to get in contact, if they do not then another winner will be drawn. Any one that does not complete the compulsory entry will be disqualified. The prize will be sent out to the winner by Baba+Boo.