Fabric and home ware designer, Helen Baker’s Start Up Story

As a Cornish girl at heart I love homeware that is reminiscent of this coastal county, and this is just what Helen Baker captures. She designs fabric and homeware with a laid back coastal theme that’s just perfect for any family home. When Helen got in touch with me to share her story and business I knew she’d be a perfect fit for a Start Up Story feature. As a fellow parent and business owner Helen knows the juggle first hand and 

Hi, I’m Helen, a self-taught fabric designer, living in Wiltshire with my husband and two sons. I was a primary school teacher for nearly ten years but left after having my second son. Being the only female in our household I wanted to furnish our new home in stylish gender neutral designs after we had moved from Cornwall to Wiltshire with my husband’s job. Unable to find what I was looking for, I researched how fabrics were designed. After a busy year teaching myself pattern design I used our home to test some initial designs. I then went on to create a contemporary coastal inspired collection titled ‘You can take they girl out of Cornwall’ based life in modern day Cornwall.

Tell us a little bit about your business 

I launched my debut fabric and homeware collection in May of this year and I sell my designs as fabric by the metre, cushions and lampshades through my website www.helenbaker.com

Once you had the idea how did you go about turning it into a reality?

It was probably about 18 months from my initial ideas to launching the business. Living in a digital age, I feel so fortunate to have so many resources and information at my finger tips. I taught myself surface pattern design from Skillshare, an online learning platform run by creatives, for creatives and listening to lots of podcasts for the business side of things. This style of flexible learning means I can fit it around busy family life which is a priority for me and an advantage of working for yourself.


What’s been the hardest part of your life as a start up business so far and how do you overcome those kinds of hurdles?

For me, the hardest part is doing everything myself so if I don’t know how to do something I have to find out and learn new things. Talking to people really helps. My husband has been really helpful as he ran his own business for ten years and knows what’s involved. I also was on a business support programme where I got 12 hours of EU funded support which was invaluable.

I run on black coffee and chocolate biscuits when I’m working, what couldn’t you live without?

Depending on the time of day, tea or coffee, with biscuits (of course!).


I know from running this blog and my own online store that when you’re a primarily online based business you need a strong social media presence, which is your favourite platform and do you have any tips for running it?

As my business is very visual my favourite platform is Instagram. It’s great to find like minded people, engage with them and to keep up to date with what’s going on in your field. My tip would be to not get hung up on follower numbers. I try to remember that everyone has started from zero and through consistent posting of content that’s relevant to you, your following will grow.

What is the best part of running your own business? Has there been a ‘pinch yourself to check it’s real’ kind of moment for you?

For me, the best part is the flexibility to do what I want when I want. My pinch myself moment was at the supermarket last month where I first saw the feature of myself in Country Homes and Interiors as their favourite designer maker of the month. It was such an honour to have been in such a prestigious interiors magazine.

Has being a parent influenced the way your business works? 

Yes it has. As I work from home I am able to do the school runs each day which I feel really lucky to do. This means I have to be very focused with my working time so I have to prioritise what I can get done between 9am and 3pm. I will then work evenings and weekends when I need to.

What makes you tick? The things that gets you up in the morning to make your business a success?

I am passionate about creating family friendly homes and I really love the friendly world of interiors that I am now part of so working on this feels so right. ‘Design the life you want’ is an ethos I love to help decision making and to drive me forward.

What’s your current favourite item or range in your store at the moment?

I love the Cornish Clouds fabric design which is an updated version of the classic seaside stripe with a graphic inspired cloud motif. It’s simple yet striking and based on the Cornish coast which always makes me smile.

Got any new products or projects in the pipeline?

I’m putting the finishing touches to a British Gardens collection, which will again incorporate my style, nature-inspired silhouette shapes, that people can relate to but with a contemporary feel.


Whether practical or inspirational, what is your top piece advice for anyone out there wanting to take that leap and start their own business?

Podcasts. I have learned so much from other people who have been in similar positions starting up their own business who offer advice and tips.



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Join the conversation
  • Mum Reinvented - August 13, 2017 reply

    Love your start up stories! Helen’s homewares are gorgeous! I’d not actually heard of Skillshare before, so have added that to my list of things to check out – while listening to podcasts which you have got me addicted to 😉

  • Amie - August 13, 2017 reply

    I would love to win this cushion simply because it is so beautiful!

  • Tracy Nixon - August 13, 2017 reply

    I would love to win the cloud cushion for my daughter to match her cloud mobile and curtains!

  • Ashleigh Allan - August 13, 2017 reply

    I would love the cushion for my daughter’s room. It would go great with her chair

  • Kim Styles - August 13, 2017 reply

    I love the colours- very coastal and I can see colours you would find not only in the sea, but also in the wet pebbles on the beach .

  • frances hopkins - August 13, 2017 reply

    The cushions would be gorgeous in my living room

  • amanda walsh - August 13, 2017 reply

    I would love to win this beautiful prize as the cloud cushion would fit wonderfully in my nieces nursery theme
    amanda walsh recently posted…Weekly Weigh In – 13/08/2017My Profile

  • Solange - August 13, 2017 reply

    I think it’s very chic and stylish and would wonderful in my living room.

  • Liam Bishop - August 14, 2017 reply

    Love the cushion, the lamp shade is brilliant though! That would look brill in our living room!

  • Lindsey Smith - August 14, 2017 reply

    I love that Helen has shared the highs and the lows, love the designs and just wish I was in any way creative so I could run my own business!

  • Joy - August 14, 2017 reply

    I like Helen’s positive outlook and her inspiring ‘Design the life you want’ spirit.

  • iain maciver - August 14, 2017 reply

    cushions would be perfect for my living room

  • joanne darnell - August 14, 2017 reply

    Just love the design

  • Andrea Fletcher - August 14, 2017 reply

    I would love the cushion for the beach hut in my garden.

  • Tania Atfield - August 14, 2017 reply

    Inspiring story and I would love this cushion, it looks amazing, and full of dreams

  • Rachel Craig - August 14, 2017 reply

    Nice cushion. Practical and useful item.

  • Harriet Leonard - August 15, 2017 reply

    This cushion would be perfect for Ollies grey, cloud themed nursery 🙂 x

  • Sue McCarthy - August 15, 2017 reply

    Would love to win this prize to donate to charity

  • Karen Robinson - August 15, 2017 reply

    What a gorgeous cushion! I’m renovating & revamping the whole house with a completely new look and this would fit in so well well with my plans!

  • Emily Hutchinson - August 15, 2017 reply

    I’d love to win the cushion for my bedroom as we’ve just redecorated it in grey and this would look amazing in there.

  • Emma Wayt - August 15, 2017 reply

    Beautiful fabrics – stylish and contemporary. Would love to win one of these cushions! x

  • Catherine Stewart - August 15, 2017 reply

    I’d love to win the cushion as a reminder that sometimes it’s ok to have your head in the clouds!

  • Isabel O - August 16, 2017 reply

    I would love to win it as it’s just right for the colour scheme in my bedroom. 🙂

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