I’ve known this month’s MumBoss through blogging for a little while now, my home has even been featured on her blog! As soon as I found out that she was setting up her own marketing company I just knew I had to set up a MumBoss interview with her. I know lots of bloggers with marketing backgrounds and bloggers that want to branch out into marketing so I think this interview will be really insightful.
I’m Pamela, I live up in Aberdeenshire (just north of the granite city) with my husband and 2 little ladies. I’m a marketer by profession but have also been blogging and vlogging for a number of years over at Life With Munchers and Roost Blog. After obtaining by honours degree from university, I went straight into the world of work and have had the pleasure of being a marketing manager and working with some rather exciting car brands and more recently an oil company.
Tell us a little bit about your business
I set up a content marketing company in Aberdeen, AB Fiftyone, after recognising that there was a natural shift from traditional to digital marketing happening and local companies didn’t necessarily have the in house resources to be able to harness this new potential. I help companies build an integrated marketing strategy for both offline and online that is tailored around how people are consuming content these days. Gone are the days when advertising was enough, now companies have to evolve to tell all, not only about themselves but what their product or service can be a part of.
Being able to not only help companies get online, but show them how best to have a presence and use every type of content available from written, video and even digital outreach to boost their message is very rewarding.
What made you want to start up AB Fiftyone?
The industry I was working in took a big hit in 2015 and huge cut back saw thousands lose their jobs. Had it not been for that, I would never have sat down and worked out a new direction. As I was a blogger, I could already see how national brands were using content and digital outreach to bolster their marketing and I knew it was a matter of time before this became a reality for local companies too.
Once you had the idea how did you go about turning it into a reality?
Thankfully I already had strong connections in the marketing industry and so getting up and running was daunting but exciting at the same time. I’m thankful that the tools of my trade are a laptop, camera and ability, so it wasn’t long before I was reaching out.
Have you made any mistakes or got any regrets?
I guess it’s too soon to say if I’ve made any mistakes as such, but certainly knowing who you can trust in business is a steep learning curve.
Best thing about running your own business?
The flexibility, without a doubt, is the best thing. I’m in complete control of the workload I take on and being able to balance this with family life is so rewarding.
The hardest thing?
The hardest thing has to be having the grit and determination to go out there and sell yourself.
What inspires you?
I enjoy what I do! Everyday I get to do more and more of what I love and that inspires me to keep going. I work with clients who I personally find exciting, interesting and energetic and couple that with a balance of family life and it’s like a dream come true.
Any advice for anyone out there thinking of starting up their own business?
Research…find out what makes you different and unique, especially if you are entering into a busy market. That and just having the belief that you are good at what you do. Don’t let what others are doing distract you from your own plan.
I hope you’ve enjoyed Pamela’s story and picked up a few tips.
If you have any questions leave them in comment or contact Pamela via social media.