When my girls were little I loved dressing them in baby grows and little leggings with fun and bright prints, something a little different in a sea of pale pinks and blues. I wish that this month’s featured business had been around as I would have been one of their best customers! Tabitha the force behind children’s clothing brand Lil’ Cubs creates such fun prints for her 0-5 range, I’m sure you’ll love them as much as me. Grab a cuppa and read all about Tabitha’s business, how she started it and where she wants to take it.
I’m a mum of two boys, Huxley, 3 & Hugo 1. Before I had Hugo I worked for a contemporary art gallery in London for over 15 years!
Tell us a little bit about your business
Lil’ Cubs is a clothing brand for children aged 0-5 years. I specialise in fun prints focusing on bright primary colours. I’ve designed the babygrows with easy fastening zips because nappy changes are bad enough without the hassle of poppers!
What made you want to start up Lil’Cubs?
It was a whim really. I couldn’t afford to pay childcare for both of my sons and the commute on my salary so I realised that I had to find something else to do. I was on maternity with Hugo and started to think about all the blue in his wardrobe and how I wished it was different.
Once you had the idea how did you go about turning it into a reality?
95% of Lil’ Cubs was set up via my iphone whilst breastfeeding Hugo. I used the 45 minute feeds where you’re stuck in the chair to research factories, find design inspiration and made notes of what I liked and didn’t like etc.
Have you made any mistakes?
So many! The biggest one was my first… I gave my factory three babygrows from my eldest sons wardrobe to copy the size. I hadn’t taken into account the months of washing and tumble drying so of course they were much smaller than standard sizing. That’s why my Apple 0-3, 3-6 and 6-9m sleepsuits are all smaller than the rest of the collection!
Best thing about running your own business?
Being my own boss and seeing my ideas become reality. Oh and being at home with the boys of course.
The hardest thing?
Not having someone to talk things through with and knowing that all mistakes are mine! And cashflow. I have so many ideas and future plans but it’s going to take time.
What inspires you?
Currently I’d say the boys bedroom. I get inspiration from their books and all the wonderfully bright coloured toys.
Any advice for anyone out there thinking of starting up their own business?
Do it. Take the risk. If it doesn’t work out you know that you tried and it’s really satisfying being your own boss.
We’re super excited to be partnering with Lil’ Cubs and giving away a pair of their chevron print leggings (in a size of your choice, see Terms and Conditions below for size range) all you need to do is enter below and follow the instructions.