My current favourite inspiring UK instagrammers

My current favourite inspiring UK instagrammers
inspiring instagrammers with tips and hashtags

This isn’t a list full of huge Instagrammers with hundreds of thousands of followers, these are just a few of my favourites that make me smile with their content and beautifully curated feed. Some will be well known and others are little gems that should have way more followers than they currently do. As well as sharing a few photos from their accounts I’ve asked each Instagrammer for their top tips and favourite hashtags for a little insider knowledge that we can all learnt from.

Inspiring UK Instagrammers


Kerry Villers | @KERRYVILLERS


Kerry is a fellow blogger and I’ve been following her on Instagram for quite a while now. Her thoughtfully curated feed is so beautiful, there’s so much light and creativity to her shots of her home and family life. Follow her if you love a bit of greenery, light interiors and a glimpse into family life.

Kerry’s top tips – 

“I go through phases of either loving Instagram or finding it a bit of a drain. Worrying about numbers is one thing that ruins the fun for me. More recently, I have tried to worry less about numbers and think more about the kind of photographs I would like to take. The photos I enjoy taking may not get as many likes or attract as many followers as others, but that’s OK. I have also stopped following some of the popular advice to like and comment on so many photographs in a hashtag after posting a photo, etc. Don’t get me wrong, I think that advice can work, but I found it sucked the joy out of Instagram for me. 

I recently found the bookmarking function on Instagram and absolutely love it. I bookmark the photos I find particularly inspiring and look back through them when I am feeling a bit meh. I find it helps me to think of ideas for the kind of photographs I might like to take and provides a reference point to the kind of style I like and admire. Emily Quinton advises to make Pinterest boards of your favourite Instagram photos, but I’m not organised enough to do that, so bookmarking has been a god send. 

If you’re struggling to find accounts you want to follow, go through your favourite accounts follow list. You will find a ton of great accounts there. 

Antonia from Tinker Tailor Online recommended using an app called Mosaico in a recent blog post. It’s amazing. It has the same grid layout as Instagram, so you can see what your next photo would look like in your feed, or what it might look like if you deleted a photo. Worth the £5.99 purchase price, in my opinion. 

Listen to Me & Orla’s podcasts – Hashtag Authentic

Engage with your followers. There is nothing worse than liking and commenting on photographs time and again, only to get nothing back. Plus, why are you doing it, if not to engage with people?” 

Favourite hashtags –  #littleloves, #lifecloseup, #myeverydaymagic #cornerofmyhome


Tigerlilly Quinn | @TIGERLILLYQUINN


We’ve both been on the blogging scene for a few years now and I would call Fritha a friend, though I must admit still have a fan girl moment whenever I meet up with her in real life. She is such a beautiful authentic soul and this is reflected in her relaxed and colourful feed. With over 30k followers I am not the only one to love Fritha’s account that  simply bursts with family adventures, stylish and creative fashion and every day life in Bristol. The hashtags #dresscolourfully and #thebrighthome are both run by Fritha* and she has individual instagram accounts for each to showcase the communities.

Fritha’s top tips – “Don’t get sucked into comparing yourself to others or focusing on the numbers. Engage as much as you can and slowly but surely you’ll see that return on your account and followers will happen naturally”

Favourite hashtags – #dresscolourfully #thebrighthome


Old Fashioned Sus | @OLDFASHIONEDSUS


Fellow north of Watford instagrammer, Susie, shares her home town of Manchester in her feed. Weaved in with her love of vintage fashion and styling Susie gives us a glimpse into her life and loves. Expect rich architectural shots and interiors full of texture and beauty. Champion of the breton tee, Susie also runs the hashtag #bretonloversunite where she invites fellow breton striped fans to join in and hashtag their breton striped pics.

Susie’s top tip – “My biggest tip is be yourself! Also posting around the same time each day helps you get into a routine of connecting, I try to post before I get the kids up for school.”

Favourite hashtags – “These change all the time but I’m going to biased and say #wallsofMCR which is my newest baby and there’s loads of amazing walls in Manchester to see!”


The Ordinary Lovely | @THEORDINARYLOVELY


Rachel and I entered into the parent blogging community at similar times and both of us are now on blogs that reflect our lifestyle rather than one centred on being a mummy. She made the leap before me and was so helpful when I made the transition. Through her instagram account Rachel shares her home and interior style with us in such a fresh and inspiring way. She has fantastic taste that works for family life yet doesn’t compromise either style or practicality. Her feed is so fresh and bright, sharing beautiful home style as well as family adventures and trips. 

Rachel’s top tips – “I’ve read so many articles and so many posts about how to increase your Instagram following, but very few touch on using it simply because you love to. Using it because you love to share photographs and stories and because you love to look at photographs and read other people’s stories. Even if your goal is to have a mega huge following and work with lots of amazing brands, never forget that you’re building a personal photo album and no matter the quality of the images and no matter the amount of likes you receive, at some point in the future, you’ll look back on a technicolour history of precious memories and moments.”

Favourite hashtags – “My own feed is full of family adventures and colourful interiors … the first is my life and the latter, my hobby. I use hashtags for both so that I can look up and connect with others who share similar interests. #UKexplore is my very own hashtag (with Karen from @Mini_Travellers) which is all about days out and beautiful places to visit across the UK. And I love #realrooms in order to have a nosy around other people’s homes. It’s addictive viewing.”





I am fairly new to Kelly’s feed and it was love at first sight. She has such a beautiful eye that captures even the tiny moments of her family’s life. I personally find Kelly’s feed inspiring and it definitely challenges me to up my ‘instagame’! Now I just need to convince my children to love being in front of the camera..!



This is the first in my series of Instagram favourites. Every so often I’ll be highlighting a few themed favourites, such as inspiring home style accounts, mama style, etc. I hope you enjoy them!


Do you follow any of these?

Who are your favourites?

Let me know in the comments below


(* #dresscolourfully is co-run with @hungermama and #thebrighthome with @lottie_storey)

get sharing


  1. March 21, 2017 / 9:33 am

    honoured to be almost these lovely ladies and your lovely blog of course! What a lovely things you said too! I think the first time we met was when I was really pregnant with Mabli? (I could be wrong though as my memory is awful!) I remember thinking afterwards how kind you were because I was so tired and was finding the event a bit overwhelming and you kept asking conversation with me over lunch, I really appreciated it and have never told you that haha! xx

    • morgana
      March 23, 2017 / 11:53 am

      I’m going to come across as a stalker saying this but I think we’ve met at a couple of blogging conferences, but you are right the first proper meeting was definitely at that cooking event. It was such a bizarre day wasn’t it? So lovely to get to know you though xx

  2. March 21, 2017 / 10:21 am

    Great choices for amazing inspiring instagrammers for sure. It’s my favorite place even before my blog to be. There is so much you can get from others sharing on instagram lovely idea. Agreed all my favorites here too.

    • morgana
      March 23, 2017 / 11:54 am

      Thanks Jenny! I’m going to do a series of these with different themes I think. I really enjoying putting it together and reading all the tips. x

  3. March 21, 2017 / 10:27 am

    Thank you so much for including me Morgana, I feel really honoured. You have chosen some lovely accounts and I love them all for different reasons. I think Rachel’s advice is great too, Instagram is a collection of memories. It’s so easy to forget this when you’re worried about what your engagement or numbers look like to brands you might like to work with x x x

    • morgana
      March 23, 2017 / 11:55 am

      You are so welcome, I adore your feed and have to stop myself from including you in my LittleLoves picks each week! haha xx

  4. March 21, 2017 / 11:57 am

    Love this post – I’m a big fan of Instagram aswell. I already follow most of these accounts but there are a couple of new ones I’m definitely going to go away and have a look at – thankyou x

    • morgana
      March 23, 2017 / 11:56 am

      Thanks Gail, I’m so pleased that you enjoyed it! z

  5. March 21, 2017 / 1:41 pm

    Morgana, thank you so much for including me with these amazing Instagrammers. And it’s such a brilliant post. A nice reminder of how lovely Instagram is.

    • morgana
      March 23, 2017 / 12:01 pm

      You are so welcome Rachel! It’s nice to just enjoy Instagram sometimes when it’s so easy to get carried away with being bothered about the algorithm and our feed, etc. xx

  6. March 21, 2017 / 1:59 pm

    Thanks for including me lovely! What a great list to be on- I’m honoured!

    • morgana
      March 23, 2017 / 12:02 pm

      You are welcome, I love your feed! x

  7. March 21, 2017 / 2:42 pm

    Some of my absolute favourites here. I have a new found love of Instagram and always looking for new people to follow. Loved this post x

    • morgana
      March 23, 2017 / 12:04 pm

      Thanks Donna. Instagram has always been my happy place though I fell out of love with it when FB took over I’m now determined to focus on enjoying it again rather than stressing about engagement and follower x

  8. March 21, 2017 / 9:14 pm

    What a fab selection of Instagram accounts. I’m off to follow those that I don’t already follow. All of their advice is great too, it’s so true about not comparing. It’s hard not to compare but it’s your account and it’s about you.

    • morgana
      March 23, 2017 / 12:05 pm

      Thanks Jo. The tips were so helpful weren’t they? I’ll definitely be doing more of this kind of round up x

  9. March 23, 2017 / 11:08 am

    Loved this Morgana. Thank you for sharing. Off to follow a few new names. I’ve only recently got to grips with Instagram and really want to improve my photos and interaction on there. I love it! x

    • morgana
      March 23, 2017 / 12:07 pm

      So pleased you enjoyed it Suzanne. I really loved putting it together and reading all the helpful tips x

  10. March 25, 2017 / 2:41 pm

    Loved this post, I’m always looking for new people to follow. Cant believe i wasn’t even following you!

  11. March 29, 2017 / 2:26 pm

    YES oh yes. Some of my absolutely favourites and go-to accounts. I absolutely love yours too!!!!! xx

    • morgana
      March 30, 2017 / 10:34 am

      Thanks Jess, the feeling is mutual! xx

  12. April 10, 2017 / 1:06 pm

    Such a fantastic post – lovely to find some more beautiful and inspiring accounts to follow – thanks Morgana! Great new hashtags too – will be off having an explore this afternoon!

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