Interview with Tabitha from children’s clothing brand Lil’ Cubs

When my girls were little I loved dressing them in baby grows and little leggings with fun and bright prints, something a little different in a sea of pale pinks and blues. I wish that this month’s featured business had been around as I would have been one of their best customers! Tabitha the force behind children’s clothing brand Lil’ Cubs creates such fun prints for her 0-5 range, I’m sure you’ll love them as much as me. Grab a cuppa and read all about Tabitha’s business, how she started it and where she wants to take it.

I’m a mum of two boys, Huxley, 3 & Hugo 1. Before I had Hugo I worked for a contemporary art gallery in London for over 15 years!

Tell us a little bit about your business

Lil’ Cubs is a clothing brand for children aged 0-5 years. I specialise in fun prints focusing on bright primary colours. I’ve designed the babygrows with easy fastening zips because nappy changes are bad enough without the hassle of poppers!

What made you want to start up Lil’Cubs?

It was a whim really. I couldn’t afford to pay childcare for both of my sons and the commute on my salary so I realised that I had to find something else to do. I was on maternity with Hugo and started to think about all the blue in his wardrobe and how I wished it was different.

Once you had the idea how did you go about turning it into a reality?

95% of Lil’ Cubs was set up via my iphone whilst breastfeeding Hugo. I used the 45 minute feeds where you’re stuck in the chair to research factories, find design inspiration and made notes of what I liked and didn’t like etc.

Have you made any mistakes?

So many! The biggest one was my first… I gave my factory three babygrows from my eldest sons wardrobe to copy the size. I hadn’t taken into account the months of washing and tumble drying so of course they were much smaller than standard sizing. That’s why my Apple 0-3, 3-6 and 6-9m sleepsuits are all smaller than the rest of the collection!

Best thing about running your own business?

Being my own boss and seeing my ideas become reality. Oh and being at home with the boys of course.

The hardest thing?

Not having someone to talk things through with and knowing that all mistakes are mine! And cashflow. I have so many ideas and future plans but it’s going to take time.

What inspires you?

Currently I’d say the boys bedroom. I get inspiration from their books and all the wonderfully bright coloured toys.

Any advice for anyone out there thinking of starting up their own business?

Do it. Take the risk. If it doesn’t work out you know that you tried and it’s really satisfying being your own boss.

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We’re super excited to be partnering with Lil’ Cubs and giving away a pair of their chevron print leggings (in a size of your choice, see Terms and Conditions below for size range) all you need to do is enter below and follow the instructions. 

a Rafflecopter giveaway

Good luck!

Terms and Conditions
UK entries only
The winner will win a pair of Lil Cubs rainbow chevron print leggings – in a size of their choice (6-12 months, 12-18 months, 18-24 months, 2-3 years, 3-4 years, 4-5 years)
Giveaway ends 6/03/2017 at 11.59pm
When the winners are announced they will have 48 hours to get in contact, if they do not then another winner will be drawn
Any one that does not complete the compulsory entry will be disqualified.
The prize will be sent out to the winner by Lil Cubs
morganaInterview with Tabitha from children’s clothing brand Lil’ Cubs


Join the conversation
  • Gemma Alford (mybugandbean2) - February 20, 2017 reply

    Lovely leggings! We love a rainbow print in this house! Couldn’t work out where to comment in the entry though, am I being daft?!

    morgana - February 21, 2017 reply

    You’ve done it right! I just meant to comment in this section x

  • Jennifer Bruce - February 20, 2017 reply

    The leggings would be for our 2 year old daughter who loves all things bright!

  • Jenny - February 22, 2017 reply

    Oh how have I not heard of these before. Look ace. I love the vibrant colors and love hearing about moms making their own business with little ones in tow. Such inspiration for sure.

  • JESS | mummyofboygirltwins - February 22, 2017 reply

    Gorgeous colours and such beautiful, funky clothes! What an inspiring story too. Love seeing how people started their businesses. Great post xx

  • Hayley Smith - February 22, 2017 reply

    So interesting to read about someone starting their own business, such a great read. The baby grows are adorable, I’d have loved them when mine were younger! It was so hard to find something different for them and all mine wore babygrows for months Xx

  • Amy Pest - February 23, 2017 reply

    9-12 months for my son. What a great business idea

  • kim plant - February 24, 2017 reply

    age 4 please for my niece xx

  • Tee simpson - February 24, 2017 reply

    Id choose rainbow print for my 2 year old

  • Jade Bremner - February 25, 2017 reply

    I love these and have been wanting some for my baby girl for ages I would love them in 6-12 months x

  • Susan Lloyd - February 25, 2017 reply

    I would choose the 4 year old leggings to fit my daughter Pipoa x

  • Angela Treadway - February 25, 2017 reply

    18-24 months for a friends little one x

  • Margaret Clarkson - February 25, 2017 reply

    Age 2 for my lovely niece

  • Laura Pritchard - February 25, 2017 reply

    For my little girl, in age 2-3 please!

  • ADEINNE TONNER - February 25, 2017 reply

    I would pick 4 years for my friends daughter

  • ADEINNE TONNER - February 25, 2017 reply

    I would get age four for my friends daughter

  • Natalie Thomason - February 25, 2017 reply

    3-4 please for granddaughter Alice

  • iain maciver - February 25, 2017 reply

    perfect for my niece

  • Pamela | Life With Munchers - February 25, 2017 reply

    What a gorgeous collection! I love hearing what everyone’s first ‘whoops’ moments were. Devastating at the time of course! xx

  • Katie - February 25, 2017 reply

    3-4yrs for my niece (she’s only 2, but she’s tall)

  • Alison Macdonald - February 25, 2017 reply

    6-9 months for my gorgeous niece, Jessica x

  • Martina Pichova - February 25, 2017 reply

    I would love them in 3-4 years size for my daughter.

  • Keith Hunt - February 26, 2017 reply

    Age 2 for myfriends child – apples

  • Tracey Mitchell - February 26, 2017 reply

    Lovely and bright these would be for my granddaughter 3-4 years if I was the lucky winner

  • Claire Woods - February 26, 2017 reply

    9-12 months for my friends son.

  • jo liddement - February 26, 2017 reply

    I would choose size 3-6 months for my granddaughter Freya

  • Carrie-Anne Brown - February 26, 2017 reply

    I’d love a pair of 6-12 month leggings if I was the lucky winner

  • Amy Rennocks - February 26, 2017 reply

    I’m finally expecting my second baby (I have a 7 year old) and I just can’t believe how baby fashion has come along!! These designs are so cute!! <3

  • Ruth - February 26, 2017 reply

    I would choose size 2-3 years for my little boy who loves colourful clothing.

  • Monica Gilbert - February 28, 2017 reply

    I’d get size 4-5 for my daughter. I think she’d really enjoy them.

  • Sadiyya maryam - March 1, 2017 reply

    For my lovely niece 2-3 years please.

  • Ruth Harwood - March 2, 2017 reply

    3-4 for my friend’s little girl xx

  • Anthea Holloway - March 2, 2017 reply

    I would choose age 5 and they would be for my granddaughter who will be 5 next September.

  • Tasha - March 2, 2017 reply

    I would choose 2-3years for my daughter

  • Jenny Mortimer - March 2, 2017 reply

    Hey 🙂 the leggings would be for Hugo, age 4-5 xx

  • Emma Wolski - March 2, 2017 reply

    Age 2 for my nephew!

  • Claire Tovey - March 3, 2017 reply

    I would love a pair of age 2-3 for my son

  • Laura Ashton - March 3, 2017 reply

    For my daughter in 2-3 years please. Love the funky colours

  • Susan B - March 3, 2017 reply

    I would choose 6-12 months for the littlest arrival in our family.

  • janine atkin - March 3, 2017 reply

    id love age 2 for my nephew

  • Emma Whittaker - March 3, 2017 reply

    I would like the size 6-12 Months these would be for my Niece 🙂

  • Adrian Bold - March 4, 2017 reply

    I’d choose rainbow print for my 2 year old niece.

  • Charlotte Hoskins - March 4, 2017 reply

    Age 4 for my daughter please 🙂

  • Deborah radford - March 4, 2017 reply

    My grandaughter would look so cool in these. I’ve hopped on to your mailing list to get latest news…

  • Marie Rule - March 4, 2017 reply

    18-24 months and for my beautiful daughter ; )

  • Lisa Pond - March 4, 2017 reply

    3-4 please for my daughter 🙂

  • Jayne Kelsall - March 4, 2017 reply

    I would love a newborn size or 0-3 months and I would love them for my sister in law who is pregnant with her first and due on the 14th April .x

  • jackie curran - March 4, 2017 reply

    I would choose 6 to 12 months for a friends baby

  • Natalie Crossan - March 4, 2017 reply

    Age 5 for my daughter pls 🙂

  • Erica Price - March 4, 2017 reply

    6 months for my new niece/nephew

  • Hannah Scudder - March 4, 2017 reply

    Age 3-4 for my son, he likes bright clothes.

  • Fiona jk42 - March 4, 2017 reply

    The leggings would be for my granddaughter who will be 2 in April. My daughter tries not to dress her in pink, so these bright colours would be perfect.

  • Miss Tracy Hanson - March 4, 2017 reply

    I love the penguins and Mylah my great-niece would love a pair in 12-18 months. Thanks for the chance.

  • Caroline Anne Bellamy - March 4, 2017 reply

    6-9 months for the bump baby on its way 🙂

  • Monika Bascombe - March 4, 2017 reply

    3-4 years old for my daughter

  • Bev r - March 4, 2017 reply

    My niece who lives with my sister , age 2, all their lives need cheering up, these would brighten both their days

  • Kim Styles - March 5, 2017 reply

    Penguin 4-5 years please for my nephew

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