Emma the founder of online store, Mrs Rawlinson shares her Start Up Story

Emma the founder of online store, Mrs Rawlinson shares her Start Up Story

I first met Emma in a Facebook group a few months ago, it then turned out we had mutual friends in real life and ended up meeting in person at the most recent BabyLoved shopping event. She is just as lovely as I expected that she’d be. Emma’s store, Mrs Rawlinson, has the most gorgeous gifts for new mums (and us old mums too!), from gift boxes bursting with luxury goodies, to sleep mist and teething jewellery. It’s a must if you’re looking for a gift for a new mum or a mum that deserves a little treat. I enjoyed finding out how Emma started her business and learning more about how she runs it. Enjoy!


I’m Emma, a down-to-earth mum of two with a love of unique products to help women through pregnancy, birth and new parent life.


Tell us a little bit about your business

When I became pregnant with my second, my first-born was just 9 months ( I know, I know, what was I thinking?). Having kids in quick succession meant that i needed to sail through pregnancy and once baby was born, heal fast so I could be the best version of me for my children. 

However, when you become a new parent, it’s always baby that comes first. The sleepsuits, the comforters, the baby bath are all gifted for your new bundle of joy. Yet, quite often, as the body and brain goes through indescribable stress and emotional turmoil, it’s the mums that require the little pick-me-ups.

I manically Googled a number of products and potions. It really frustrated me that quality products made with mums in mind weren’t available in one place online in the UK. 

Soon after giving birth I decided to do something about that. Little did I know it would be so well received. 

At Mrsrawlinson.com you can find everything you need from anti-morning sickness sweets to breast milk enhancing herbal tea. There’s also a selection of unique and beautiful gifts for your friends and family, all of which place new mums front of mind. 


Once you had your business idea how did you go about turning it into a reality?

I talked to a number of small businesses whose samples really impressed me. This was quite tricky as I didn’t have a website, or a brand, or any sort of financial support. However, once I had those initial conversations, everyone was quick to agree it was a great idea and so I placed some orders, became a stockist and carried out a bit of a soft launch. I’m now trying to find some time to take it further and help the thousands of women across the UK access beautiful products and gifts.

What’s been the hardest part of your life as a start up business so far and how do you overcome those kinds of hurdles?

Wow there are many; time, finances, children being sick but I’d say the main one for me is the tendency to compare. Every person I speak to who has done a similar thing, whether they are huge sellers or small makers got a little side-tracked with comparing themselves to established businesses or influential social media personalities. Sitting there scrolling though social media and giving yourself a hard time for not having as many followers or boxes of orders piled high is just not conducive. Keeping things real and bringing my focus back to why I did this in the first place is the only way I’ll be successful.

I run on black coffee and chocolate biscuits when I’m working, what couldn’t you live without? 

Well I’m still up during the night thanks to my little one so it’s definitely not sleep. I think I’d go crazy if I stayed within four walls so the one thing I couldn’t live without would be fresh air. 

When running a business these days, especially when you sell online, you need to build a strong social media presence, which is your favourite platform and do you have any tips for running it?

I was late to the Instagram party but I love visually stylised things and so this platform is perfect for me and the products I sell. I feel that it has become a little crowded and using the stories feature will help small businesses to get seen and bring a brand to life.


What is the best part of running your own business? Has there been a ‘pinch yourself to check it’s real’ kind of moment for you?

As I’m so new to this, I can hand on heart say I’m not expecting to make a a lot of profit, my intention is simply to ease others through new parenthood without any fluffiness. When I receive messages from mums who have loved the products and they have made life a little easier for them, I do a little happy dance.

Has being a parent influenced the way your business works? 

Massively. Being a mum has changed nearly every aspect of my life. I resigned from my PR and Marketing role at an agency to allow myself more time with my children but I felt the need to challenge myself to launch and run a small business too. I have a very good memory of how I felt during pregnancy and of course all the savageness that comes with new mumhood.

Running a business as a ‘one girl band’ means you have to be, and do, everything from managing your budget and accounts, being the buyer, being good at sales, as well as being the IT department! What do you do to manage your time and what tips do you have for avoiding being overwhelmed?

Get some experienced, lovely and most importantly real people around you. I count myself extremely lucky to have met and connected with some new friends. Regular coffees and gins with people who have done this all before keep you grounded and ensure you aren’t driving yourself to exhaustion. Big up here to my wingwoman, Erin at Pops and Ozzy and Amy Cheadle of the Northern Dough Company. 


What’s been your favourite item or range that you’ve stocked so far and why?

Oh eeeek too hard. They are all essentials for different reasons. Pregnancy bon bons for morning sickness, healing bath tea for recovery from birth and sleep mist for the insomnia. 

Got any plans for new boxes or products in the pipeline?

Absolutely. I will be growing the collections to offer much more for pregnancy related issues, post-birth healing and also a special edit for breast feeding mums. 


Whether practical or inspirational, what is your top piece advice for anyone out there wanting to take that leap and start their own business or even start up an online store?

Whatever the idea, good ones tend be based on what you enjoy, what people will buy and something that improves on what’s already available. Don’t attack it without a strategic plan though or you’ll soon feel overwhelmed. 


I’m super excited that Emma has given us a couple of her lovely gifts for a giveaway, her award-winning hair elixir by Evolve Beauty  AND the Chocolate Society’s blonde chocolate and crushed espresso bean bar.

Enter below to be in with a chance of winning these lovely treats

a Rafflecopter giveaway


(full terms and conditions can be found below)



Have a browse around Emma’s store


Instagram | Facebook | Twitter



Want to read more inspiring Start Up Stories? Just click on the image below 

Start Up Stories a series of interviews with parents that started up there own businesses


Giveaway terms and conditions – 

UK entries only
The prize is –
1 x Award-winning hair elixir by Evolve Beauty to help repair the postpartum hormonal hair. Made with Moroccan organic Argan oil, organic Baobab and Tahitian Monoi.
1 x The Chocolate Society’s blonde chocolate and crushed espresso bean bar.
See them here –MrsRawlinson 
Giveaway ends 18/03/2018 at 11.59pm
When the winner is announced they will have 48 hours to get in contact, if they do not then another winner will be drawn
Anyone that does not complete the compulsory entry will be disqualified
The prize will be sent out to the winner by MrsRawlinson

get sharing


  1. iain maciver
    March 8, 2018 / 10:20 am

    fantastic giveaway, go for it nothing ventured nothing gained

  2. March 8, 2018 / 10:30 am

    One of my top ‘brand new’ mam essentials is a supply of disposable knickers!

  3. Carole Nott
    March 8, 2018 / 10:36 am

    Lovely giveaway – would help to boost morale always needed

  4. Sue McCarthy
    March 8, 2018 / 11:32 am

    Baby wipes are so versatile

  5. clair downham
    March 8, 2018 / 11:54 am

    get sleep when you can get it

  6. Hayley Colburn
    March 8, 2018 / 12:10 pm

    for new mums I swear by bio oil, not just for stretch marks but c section scars and dry skin, my hormones went through the roof after having my 3rd (they still havent settled) and my skin was awful, bio oil has really helped with everything skin related

  7. Jen
    March 8, 2018 / 12:46 pm

    My tip is to buy a tumble dryer – since I’ve had my baby, I don’t know where I’d be without it!

  8. Annabel Greaves
    March 8, 2018 / 1:49 pm

    Everyone is in the same boat at the start, there is no manual so do what you think it right

  9. Georgina Prince was davies
    March 8, 2018 / 1:57 pm

    muslin cloths so you don’t end up with sick all over your shoulder lol x

  10. Lucy
    March 8, 2018 / 2:23 pm

    I think just there isn’t always one right answer!

  11. Joanne Darnell
    March 8, 2018 / 2:32 pm

    sleep when baby sleeps

    March 8, 2018 / 3:51 pm

    As much sleep as you can get

  13. Joo Dee
    March 8, 2018 / 4:05 pm

    don’t be afraid to ask!

  14. lesley renshaw
    March 8, 2018 / 4:39 pm

    When baby sleeps, you sleep and don’t worry about the housework too much. Your rest is more important for everyone x

  15. Angela Treadway
    March 8, 2018 / 4:40 pm

    plenty of baby wipes lol x

  16. Kerri elizabeth Alice Copeland
    March 8, 2018 / 5:01 pm

    nt always aback and white answer

  17. Nicola Marshall
    March 8, 2018 / 5:57 pm

    Baby wipes and use Vaseline for nappy rash.

  18. lozzle77
    March 8, 2018 / 7:23 pm

    try to get sleep when you can

  19. Karen hutchinson
    March 8, 2018 / 7:25 pm

    The large sponge that you put in the baby bath to stop the baby slipping

  20. Susan Lloyd
    March 8, 2018 / 7:54 pm

    Try and get to bed early so you can get one long stretch of sleep x

  21. Andrea Fletcher
    March 8, 2018 / 7:57 pm

    Accept offers of help.

  22. Chocolate Fixology
    March 8, 2018 / 8:15 pm

    Mine is chocolate… I call it the ‘new mood’ essential… and it works a treat every time 😛

  23. Giacomino Parkinson
    March 8, 2018 / 8:31 pm

    Listen to a PC PRO Podcast on MP3 Player… Works every time.

  24. Tee Simpson
    March 8, 2018 / 8:50 pm

    I would say vitamins. Its important that you look after yourself too

  25. March 8, 2018 / 9:34 pm

    Take sleep when you can ge5 it

  26. Sarah Mackay
    March 8, 2018 / 9:48 pm

    Baby wipes most definitely

  27. Solange
    March 8, 2018 / 10:52 pm

    Swaddling. Swaddled babies sleep longer and sounder and experience less anxiety. Swaddling prevents unnecessary wake-ups due to the startle reflex and eliminates the need for comfort items in baby’s cot.

  28. Margaret Gallagher
    March 8, 2018 / 11:11 pm

    Invest in evelash tints – wide awake look even at 4am

    March 8, 2018 / 11:24 pm

    I’m the grandma and always have wipes on me, I hate kids lol

  30. AdrianBold
    March 9, 2018 / 12:43 am

    Lots and lots of baby wipes.

  31. ElizM
    March 9, 2018 / 8:51 am

    Sleep and patience – don’t beat yourself up!

  32. Jade Hewlett
    March 9, 2018 / 1:12 pm

    Baby wipes, they are always useful to have around

  33. Sheena Batey
    March 9, 2018 / 7:00 pm

    Socialise as much as possible and talk with others. You will find they are going through the same problems.

  34. Michelle Ferguson
    March 9, 2018 / 8:32 pm

    Make time for yourself and try to sleep when your child is sleeping

  35. isis1981uk
    March 9, 2018 / 9:23 pm

    Buy lots of muslins…you use them for everything!

  36. Jennifer
    March 10, 2018 / 11:31 am

    Some very comfortable pajamas, you need sleep and comfy PJs help with that.

  37. Michelle Smith
    March 10, 2018 / 12:04 pm

    Baby wipes

  38. Hannah Wallington
    March 10, 2018 / 2:03 pm

    Hide cereal bars all over the house, never know when you’ll be stuck under a sleeping/feeding baby

  39. Elizabeth Smith
    March 10, 2018 / 5:18 pm

    Delegation – don’t try and do everything yourself, you need time to appreciate and enjoy your wonderful child

  40. March 10, 2018 / 6:25 pm

    i would say baby wipes

  41. Sarah Morris
    March 10, 2018 / 6:50 pm

    Sleep whilst you can and eat when you can

  42. maggie fawcett
    March 10, 2018 / 8:13 pm

    Accept help when it is offered!

  43. Nicki Simpson
    March 10, 2018 / 10:02 pm

    Thick skin!

  44. Hekna
    March 11, 2018 / 2:32 pm

    My main essentials were muslin cloths and sock-ons and my advice would be – trust your instincts and don’t be too hard on yourself. We all get it wrong sometimes and it’s ok!

  45. kathcake2017
    March 11, 2018 / 4:19 pm

    as much sleep as you can get

  46. Lorna Ledger
    March 11, 2018 / 6:07 pm

    Sleep when baby sleeps, EVERYTHING else can wait! xx good luck xx

  47. March 11, 2018 / 6:13 pm

    I have to agree Babywiepes are a life saver

  48. Katherine Lucas
    March 11, 2018 / 10:39 pm

    Baby wipes are your friends

  49. sarah fielding
    March 11, 2018 / 11:37 pm

    Get some sleep when the baby sleeps, the house work can wait!

  50. Hayley Payne
    March 12, 2018 / 12:00 am

    Get as much rest as you can. Take naps when your baby is sleeping. Enjoy motherhood it’s amazing.

  51. Emma Chapman
    March 12, 2018 / 10:32 am

    It’s all about big pair knickers to feel supported and confident

  52. Carolyn
    March 12, 2018 / 11:22 am

    A little bit of luxury ‘me time’ in the bath. Stock up on some really lovely smellies and relax! Turn the music on so that you don’t listen out for what is happening elsewhere….

  53. Ailsa
    March 12, 2018 / 5:46 pm

    Big pants, big glasses of gin and a big tub of Milton

  54. Mandy Betts
    March 12, 2018 / 7:46 pm

    Early nights

  55. Caroline
    March 12, 2018 / 8:37 pm

    Get as much sleep as you can when you can

  56. Michelle Newman
    March 12, 2018 / 9:23 pm

    Baby wipes are useful in so many ways

  57. Lindsey
    March 12, 2018 / 10:03 pm

    Accept offers of help

  58. Susan B
    March 13, 2018 / 12:14 pm

    Pillow sleep spray and a clip-on book/ipad reading light are my best tips but baby wipes are irreplaceable, too.

  59. victoria LANGLEY
    March 13, 2018 / 1:53 pm

    ask other people for help!

  60. Rebecca Howells (@Regrash7)
    March 13, 2018 / 9:02 pm

    Relax when you can!

  61. mandydoherty65
    March 13, 2018 / 10:10 pm

    When you;re offered any help accept it, sleep whenever you can

  62. Marie Elvin
    March 13, 2018 / 10:43 pm

    Get as much sleep as you can, whenever you can!

  63. tina Glover
    March 14, 2018 / 10:33 am

    My tip is share the load. Don’t try and do everything and when people offer to help let them. Also take time for just you and your husband atleast once a month. Our eldest is 12 now and we still do this. Its essential i think x

  64. March 14, 2018 / 1:17 pm

    Plenty of comfy underwear and baggy pjs!

  65. hannahlig
    March 14, 2018 / 2:28 pm

    I think enjoy it and trust your instincts, no one knows your baby better than you!

  66. March 14, 2018 / 2:30 pm

    Such a good idea and so brave to start the business, I’m gad it’s doing well and hope it continues! 🙂

  67. Laura Claridge
    March 14, 2018 / 7:12 pm

    Sleep when baby sleeps!!!

  68. Mark Mccaffery
    March 14, 2018 / 11:54 pm

    Sleep whenever you’ve got the time.

  69. Margaret Mccaffery
    March 15, 2018 / 5:36 am

    Don’t be afraid to ask for help.

  70. Stephanie Wright
    March 15, 2018 / 8:43 am

    New mum essentials – comfortable clothes, a good bra Plenty of hair ties and soft pillows to rest

  71. March 15, 2018 / 10:01 am

    sleep as much as you can it makes a huge difference to your well being xx

  72. Jessi
    March 15, 2018 / 10:21 am

    Sleep when baby sleeps! Have wipes in every room and a pile of nappys in the bedroom for them middle of the night changes

  73. Mrs Teena King
    March 15, 2018 / 11:46 am

    Sleep when the baby sleeps and don’t worry about the housework!

  74. Kelly Hanson
    March 15, 2018 / 12:03 pm

    Coconut oil. Great for stretchmarks (mine are so much less visible after using it for a couple of months) and also a healthy substitute for cooking oil.

  75. March 15, 2018 / 4:23 pm

    Try to get a little bit of time for yourself to read a book or just to relax in the bath. It’s important to look after yourself aswell as the baby.

  76. EJ Dunn
    March 15, 2018 / 9:10 pm

    Invest in a slow cooker!

  77. Sheri Darby
    March 15, 2018 / 9:33 pm

    baby wipes are essential

  78. March 15, 2018 / 9:58 pm

    Don’t be put off by any initial outlay, no business is free to start. Keep pushing even if it’s slow to take off.

  79. Lauren B
    March 15, 2018 / 10:32 pm

    Instant coffee machine!

  80. Allan Fullarton
    March 16, 2018 / 9:23 am

    Baby wipes – don’t leave home without them!

  81. Fiona Johnstone
    March 16, 2018 / 9:56 am

    Lots of people have said this but baby wipes are so useful. Also have a wee plastic bag with you to put in the used ones so you don’t have soggy dirty wipes in your pocket

  82. Alison Macdonald
    March 16, 2018 / 10:14 am

    To try and have a bit of ‘me’ time. A nice soak in bubble bath to try and switch off x

  83. Sarah Austin
    March 16, 2018 / 12:59 pm

    I’m due a week today so am picking up on all the tips!

  84. Rennene Hartland
    March 16, 2018 / 1:24 pm

    Coffee lots of coffee lol

  85. ruth lee
    March 16, 2018 / 1:42 pm

    sleep when you can!

  86. Michaela Smith
    March 16, 2018 / 2:42 pm

    Sleep when baby sleeps and plenty of baby wipes 🙂

  87. Emma Price
    March 16, 2018 / 3:51 pm

    I’m due in a week but i’ve heard I have to sleep when baby sleeps and use the paternity leave my partner has to my full advantage to help me get into a rhythm with bubs.

  88. liosach
    March 16, 2018 / 4:48 pm

    never be without baby wipes and sudocrem

  89. Stefany Acaster
    March 16, 2018 / 4:56 pm

    Take all the help you can get

  90. Stephanie Ann
    March 16, 2018 / 5:28 pm

    Sleep is life aim for as much as you can

  91. Sarah Mccaffery
    March 16, 2018 / 6:41 pm

    Don’t forget about yourself.

  92. Marie Rule
    March 16, 2018 / 8:04 pm

    Use baby wipes for general household stains. They are brilliant.

  93. March 17, 2018 / 12:57 am

    Use babywipes for everything, cleaning, remove makeup, messy children, sleep when you can and enjoy every moment as they aren’t babies for long x

  94. Kirsty Woods
    March 17, 2018 / 5:33 am

    Ask for and accept help, your not wonder women

  95. emma kinsey
    March 17, 2018 / 7:07 am

    calender to remember all important dates

  96. Clare Hubbard
    March 17, 2018 / 7:13 am

    Ask for help, I wish I had expressed my need for help a lot more, it’s flaming hard work!

  97. carol Boffey
    March 17, 2018 / 8:30 am

    at the moment its chocolate

  98. March 17, 2018 / 9:14 am

    Have some luxury treats stashed away for if you manage to get a free 10 minutes and want a quick pamper to refresh yourself.

  99. Rachael Sexey
    March 17, 2018 / 9:48 am

    Buy lots of baby wipes and don’t leave the house without them

  100. Stacy Fenemore
    March 17, 2018 / 10:27 am

    muslin cloths are used for everything

  101. janine atkin
    March 17, 2018 / 10:43 am

    sleep, you can tackle so much more when you’re not tired

  102. Jacqueline Roberts
    March 17, 2018 / 11:19 am

    Accept help and remember you can’t do everything by yourself

  103. Deborah Clarke
    March 17, 2018 / 11:46 am

    Sleep when baby sleeps ..everuthing else can wait . Fab giveaway thanks for the chance

  104. Sophia Tennant Hosein
    March 17, 2018 / 12:37 pm

    Sleep whenever you can x

  105. March 17, 2018 / 12:56 pm

    Try to enjoy it. Time passes so quickly.
    A never under estimate the uses that baby wipes have

  106. Rachael obrien
    March 17, 2018 / 1:20 pm

    don’t compare your self or your baby to others and just find a routine that works x

  107. Jeanette Leighton
    March 17, 2018 / 1:20 pm

    Accept help from partner and relatives when they offer so you can have a break now and again

  108. Kyomi Johnson
    March 17, 2018 / 2:02 pm

    Getting enough sleep it always helps and coffee

  109. Gina M
    March 17, 2018 / 2:10 pm

    Breastfeeding pillow and a baby carrier, being able to tend to the need of your baby for closeness and have free hands to get other stuff done was a life saver!

  110. Donna W
    March 17, 2018 / 3:58 pm

    My new mum essential is sleep, closely followed by a spare pair of hands to help out with the things you’re too tired to do!

  111. Julia Mason
    March 17, 2018 / 4:15 pm

    If you need sleep, sleep when baby sleeps, no matter what time of day it is…..dont feel guilty, leave the dishes

  112. March 17, 2018 / 4:37 pm

    My new mum essential would be dry shampoo! I think a piece of advice I’d share is to accept help xx

  113. Farah Elmer
    March 17, 2018 / 5:12 pm

    Mine would be that even Batman had Robin so sleep when they sleep be kind to yourself & remember that accepting help is a strength not weakness

  114. Kelly Hirst
    March 17, 2018 / 5:12 pm

    My new mum advice is to learn to go with your own instincts. You’ll be offered different advice from different people do go with what you feel is best for your baby

  115. March 17, 2018 / 5:30 pm

    Advice? If someone offers to help, take it! (Angela Kelly)

  116. sharon martin
    March 17, 2018 / 5:31 pm

    don’t be frighten to ask & accept help so you cn’t have a little time to look after yourself

  117. March 17, 2018 / 5:32 pm

    Easy access clothes while breastfeeding make you feel comfortable 🙂

  118. meryl Thomas
    March 17, 2018 / 5:52 pm

    Never go anywhere without baby wipes

  119. Victoria Thurgood
    March 17, 2018 / 6:02 pm

    Baby wipes

  120. Joy Winn
    March 17, 2018 / 6:45 pm

    Don,t read the baby books,do what fits in with your life- it isn,t a competition with anybody else

  121. Ruth Wollerton
    March 17, 2018 / 6:52 pm

    Sleep when you can and when they are asleep don’t rush around do8ng the housework, make time for you with a bath or something to boost your morale.

  122. Lia Burns
    March 17, 2018 / 6:57 pm

    My top tip would have to be to buy cotton breast pads rather than disposable ones. They are so much more comfortable and cost effective too!

  123. Tracy Newton
    March 17, 2018 / 7:07 pm

    Towards the end of pregnancy I would advise any new mum to fill the freezer with lots of homemade soups and nutritional meals that can be microwaved in minutes.

  124. Amy Jo McLellan
    March 17, 2018 / 7:35 pm

    I’m not a Mum but chocolate is always an essential!

  125. Sam fitch
    March 17, 2018 / 7:35 pm

    Don’t be afraid to accept help

  126. Kirsty austin
    March 17, 2018 / 8:32 pm

    The best advice I could give is to do what you feel is right for you and your little one. There is so much pressure to do things certain ways, be the best, and everyone is willing to share their ‘helpful’ advice. If you feel it is right, and it works for you, do it. Try not to worry about other’s judgements. I wish someone had told me this before I had my first child, it would have saved me from feeling guilty and confused at a time when you should be able to enjoy everything.

  127. Monika Bascombe
    March 17, 2018 / 8:52 pm

    I think supportive cyrcle of family and friends is most essential

  128. Natalie Crossan
    March 17, 2018 / 9:14 pm

    Relax when you can and let people help when they offer!

  129. Kate Sutton
    March 17, 2018 / 10:24 pm

    Sleep when you can

  130. Michelle
    March 17, 2018 / 10:25 pm

    A sense of humour

  131. samantha buntain
    March 17, 2018 / 10:32 pm

    Buy lots and lots of baby wipes! You use that much for lots of different things! They come in so handy x

  132. kim d
    March 17, 2018 / 10:54 pm

    Don’t think you can do it all yourself and take any offer of help from anyone for anything

  133. Tammy Neal
    March 17, 2018 / 11:37 pm

    Sleep when the baby sleeps x

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