Emma the founder of online store, Mrs Rawlinson shares her Start Up Story

I first met Emma in a Facebook group a few months ago, it then turned out we had mutual friends in real life and ended up meeting in person at the most recent BabyLoved shopping event. She is just as lovely as I expected that she’d be. Emma’s store, Mrs Rawlinson, has the most gorgeous gifts for new mums (and us old mums too!), from gift boxes bursting with luxury goodies, to sleep mist and teething jewellery. It’s a must if you’re looking for a gift for a new mum or a mum that deserves a little treat. I enjoyed finding out how Emma started her business and learning more about how she runs it. Enjoy!


I’m Emma, a down-to-earth mum of two with a love of unique products to help women through pregnancy, birth and new parent life.


Tell us a little bit about your business

When I became pregnant with my second, my first-born was just 9 months ( I know, I know, what was I thinking?). Having kids in quick succession meant that i needed to sail through pregnancy and once baby was born, heal fast so I could be the best version of me for my children. 

However, when you become a new parent, it’s always baby that comes first. The sleepsuits, the comforters, the baby bath are all gifted for your new bundle of joy. Yet, quite often, as the body and brain goes through indescribable stress and emotional turmoil, it’s the mums that require the little pick-me-ups.

I manically Googled a number of products and potions. It really frustrated me that quality products made with mums in mind weren’t available in one place online in the UK. 

Soon after giving birth I decided to do something about that. Little did I know it would be so well received. 

At Mrsrawlinson.com you can find everything you need from anti-morning sickness sweets to breast milk enhancing herbal tea. There’s also a selection of unique and beautiful gifts for your friends and family, all of which place new mums front of mind. 


Once you had your business idea how did you go about turning it into a reality?

I talked to a number of small businesses whose samples really impressed me. This was quite tricky as I didn’t have a website, or a brand, or any sort of financial support. However, once I had those initial conversations, everyone was quick to agree it was a great idea and so I placed some orders, became a stockist and carried out a bit of a soft launch. I’m now trying to find some time to take it further and help the thousands of women across the UK access beautiful products and gifts.

What’s been the hardest part of your life as a start up business so far and how do you overcome those kinds of hurdles?

Wow there are many; time, finances, children being sick but I’d say the main one for me is the tendency to compare. Every person I speak to who has done a similar thing, whether they are huge sellers or small makers got a little side-tracked with comparing themselves to established businesses or influential social media personalities. Sitting there scrolling though social media and giving yourself a hard time for not having as many followers or boxes of orders piled high is just not conducive. Keeping things real and bringing my focus back to why I did this in the first place is the only way I’ll be successful.

I run on black coffee and chocolate biscuits when I’m working, what couldn’t you live without? 

Well I’m still up during the night thanks to my little one so it’s definitely not sleep. I think I’d go crazy if I stayed within four walls so the one thing I couldn’t live without would be fresh air. 

When running a business these days, especially when you sell online, you need to build a strong social media presence, which is your favourite platform and do you have any tips for running it?

I was late to the Instagram party but I love visually stylised things and so this platform is perfect for me and the products I sell. I feel that it has become a little crowded and using the stories feature will help small businesses to get seen and bring a brand to life.


What is the best part of running your own business? Has there been a ‘pinch yourself to check it’s real’ kind of moment for you?

As I’m so new to this, I can hand on heart say I’m not expecting to make a a lot of profit, my intention is simply to ease others through new parenthood without any fluffiness. When I receive messages from mums who have loved the products and they have made life a little easier for them, I do a little happy dance.

Has being a parent influenced the way your business works? 

Massively. Being a mum has changed nearly every aspect of my life. I resigned from my PR and Marketing role at an agency to allow myself more time with my children but I felt the need to challenge myself to launch and run a small business too. I have a very good memory of how I felt during pregnancy and of course all the savageness that comes with new mumhood.

Running a business as a ‘one girl band’ means you have to be, and do, everything from managing your budget and accounts, being the buyer, being good at sales, as well as being the IT department! What do you do to manage your time and what tips do you have for avoiding being overwhelmed?

Get some experienced, lovely and most importantly real people around you. I count myself extremely lucky to have met and connected with some new friends. Regular coffees and gins with people who have done this all before keep you grounded and ensure you aren’t driving yourself to exhaustion. Big up here to my wingwoman, Erin at Pops and Ozzy and Amy Cheadle of the Northern Dough Company. 


What’s been your favourite item or range that you’ve stocked so far and why?

Oh eeeek too hard. They are all essentials for different reasons. Pregnancy bon bons for morning sickness, healing bath tea for recovery from birth and sleep mist for the insomnia. 

Got any plans for new boxes or products in the pipeline?

Absolutely. I will be growing the collections to offer much more for pregnancy related issues, post-birth healing and also a special edit for breast feeding mums. 


Whether practical or inspirational, what is your top piece advice for anyone out there wanting to take that leap and start their own business or even start up an online store?

Whatever the idea, good ones tend be based on what you enjoy, what people will buy and something that improves on what’s already available. Don’t attack it without a strategic plan though or you’ll soon feel overwhelmed. 


I’m super excited that Emma has given us a couple of her lovely gifts for a giveaway, her award-winning hair elixir by Evolve Beauty  AND the Chocolate Society’s blonde chocolate and crushed espresso bean bar.

Enter below to be in with a chance of winning these lovely treats

a Rafflecopter giveaway


(full terms and conditions can be found below)



Have a browse around Emma’s store


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Want to read more inspiring Start Up Stories? Just click on the image below 

Start Up Stories a series of interviews with parents that started up there own businesses


Giveaway terms and conditions – 

UK entries only
The prize is –
1 x Award-winning hair elixir by Evolve Beauty to help repair the postpartum hormonal hair. Made with Moroccan organic Argan oil, organic Baobab and Tahitian Monoi.
1 x The Chocolate Society’s blonde chocolate and crushed espresso bean bar.
See them here –MrsRawlinson 
Giveaway ends 18/03/2018 at 11.59pm
When the winner is announced they will have 48 hours to get in contact, if they do not then another winner will be drawn
Anyone that does not complete the compulsory entry will be disqualified
The prize will be sent out to the winner by MrsRawlinson

morganaEmma the founder of online store, Mrs Rawlinson shares her Start Up Story


Join the conversation
  • iain maciver - March 8, 2018 reply

    fantastic giveaway, go for it nothing ventured nothing gained

  • Tracy K Nixon - March 8, 2018 reply

    One of my top ‘brand new’ mam essentials is a supply of disposable knickers!

  • Carole Nott - March 8, 2018 reply

    Lovely giveaway – would help to boost morale always needed

  • Sue McCarthy - March 8, 2018 reply

    Baby wipes are so versatile

  • clair downham - March 8, 2018 reply

    get sleep when you can get it

  • Hayley Colburn - March 8, 2018 reply

    for new mums I swear by bio oil, not just for stretch marks but c section scars and dry skin, my hormones went through the roof after having my 3rd (they still havent settled) and my skin was awful, bio oil has really helped with everything skin related

  • Jen - March 8, 2018 reply

    My tip is to buy a tumble dryer – since I’ve had my baby, I don’t know where I’d be without it!

  • Annabel Greaves - March 8, 2018 reply

    Everyone is in the same boat at the start, there is no manual so do what you think it right

  • Georgina Prince was davies - March 8, 2018 reply

    muslin cloths so you don’t end up with sick all over your shoulder lol x

  • Lucy - March 8, 2018 reply

    I think just there isn’t always one right answer!

  • Joanne Darnell - March 8, 2018 reply

    sleep when baby sleeps

  • DAWN WINSKILL - March 8, 2018 reply

    As much sleep as you can get

  • Joo Dee - March 8, 2018 reply

    don’t be afraid to ask!

  • lesley renshaw - March 8, 2018 reply

    When baby sleeps, you sleep and don’t worry about the housework too much. Your rest is more important for everyone x

  • Angela Treadway - March 8, 2018 reply

    plenty of baby wipes lol x

  • kim neville (@kimneville2) - March 8, 2018 reply

    Lots of soft muslins. Great for mopping up and kind to baby’s skin

  • Kerri elizabeth Alice Copeland - March 8, 2018 reply

    nt always aback and white answer

  • Nicola Marshall - March 8, 2018 reply

    Baby wipes and use Vaseline for nappy rash.

  • lozzle77 - March 8, 2018 reply

    try to get sleep when you can

  • Karen hutchinson - March 8, 2018 reply

    The large sponge that you put in the baby bath to stop the baby slipping

  • Susan Lloyd - March 8, 2018 reply

    Try and get to bed early so you can get one long stretch of sleep x

  • Andrea Fletcher - March 8, 2018 reply

    Accept offers of help.

  • Chocolate Fixology - March 8, 2018 reply

    Mine is chocolate… I call it the ‘new mood’ essential… and it works a treat every time 😛

  • Giacomino Parkinson - March 8, 2018 reply

    Listen to a PC PRO Podcast on MP3 Player… Works every time.

  • Tee Simpson - March 8, 2018 reply

    I would say vitamins. Its important that you look after yourself too

  • lokasey - March 8, 2018 reply

    Take sleep when you can ge5 it

  • Sarah Mackay - March 8, 2018 reply

    Baby wipes most definitely

  • Solange - March 8, 2018 reply

    Swaddling. Swaddled babies sleep longer and sounder and experience less anxiety. Swaddling prevents unnecessary wake-ups due to the startle reflex and eliminates the need for comfort items in baby’s cot.

  • Margaret Gallagher - March 8, 2018 reply

    Invest in evelash tints – wide awake look even at 4am

  • JULIE WARD - March 8, 2018 reply

    I’m the grandma and always have wipes on me, I hate kids lol

  • AdrianBold - March 9, 2018 reply

    Lots and lots of baby wipes.

  • ElizM - March 9, 2018 reply

    Sleep and patience – don’t beat yourself up!

  • Jade Hewlett - March 9, 2018 reply

    Baby wipes, they are always useful to have around

  • Sheena Batey - March 9, 2018 reply

    Socialise as much as possible and talk with others. You will find they are going through the same problems.

  • Michelle Ferguson - March 9, 2018 reply

    Make time for yourself and try to sleep when your child is sleeping

  • isis1981uk - March 9, 2018 reply

    Buy lots of muslins…you use them for everything!

  • Jennifer - March 10, 2018 reply

    Some very comfortable pajamas, you need sleep and comfy PJs help with that.

  • Michelle Smith - March 10, 2018 reply

    Baby wipes

  • Hannah Wallington - March 10, 2018 reply

    Hide cereal bars all over the house, never know when you’ll be stuck under a sleeping/feeding baby

  • Elizabeth Smith - March 10, 2018 reply

    Delegation – don’t try and do everything yourself, you need time to appreciate and enjoy your wonderful child

  • katesds - March 10, 2018 reply

    i would say baby wipes

  • Sarah Morris - March 10, 2018 reply

    Sleep whilst you can and eat when you can

  • maggie fawcett - March 10, 2018 reply

    Accept help when it is offered!

  • Nicki Simpson - March 10, 2018 reply

    Thick skin!

  • Hekna - March 11, 2018 reply

    My main essentials were muslin cloths and sock-ons and my advice would be – trust your instincts and don’t be too hard on yourself. We all get it wrong sometimes and it’s ok!

  • kathcake2017 - March 11, 2018 reply

    as much sleep as you can get

  • Lorna Ledger - March 11, 2018 reply

    Sleep when baby sleeps, EVERYTHING else can wait! xx good luck xx

  • justjules33 - March 11, 2018 reply

    I have to agree Babywiepes are a life saver

  • Katherine Lucas - March 11, 2018 reply

    Baby wipes are your friends

  • sarah fielding - March 11, 2018 reply

    Get some sleep when the baby sleeps, the house work can wait!

  • Hayley Payne - March 12, 2018 reply

    Get as much rest as you can. Take naps when your baby is sleeping. Enjoy motherhood it’s amazing.

  • Emma Chapman - March 12, 2018 reply

    It’s all about big pair knickers to feel supported and confident

  • Carolyn - March 12, 2018 reply

    A little bit of luxury ‘me time’ in the bath. Stock up on some really lovely smellies and relax! Turn the music on so that you don’t listen out for what is happening elsewhere….

  • libradragon2 - March 12, 2018 reply

    accept any help offered

  • Ailsa - March 12, 2018 reply

    Big pants, big glasses of gin and a big tub of Milton

  • Mandy Betts - March 12, 2018 reply

    Early nights

  • Caroline - March 12, 2018 reply

    Get as much sleep as you can when you can

  • Michelle Newman - March 12, 2018 reply

    Baby wipes are useful in so many ways

  • Lindsey - March 12, 2018 reply

    Accept offers of help

  • Susan B - March 13, 2018 reply

    Pillow sleep spray and a clip-on book/ipad reading light are my best tips but baby wipes are irreplaceable, too.

  • victoria LANGLEY - March 13, 2018 reply

    ask other people for help!

  • Rebecca Howells (@Regrash7) - March 13, 2018 reply

    Relax when you can!

  • mandydoherty65 - March 13, 2018 reply

    When you;re offered any help accept it, sleep whenever you can

  • Marie Elvin - March 13, 2018 reply

    Get as much sleep as you can, whenever you can!

  • tina Glover - March 14, 2018 reply

    My tip is share the load. Don’t try and do everything and when people offer to help let them. Also take time for just you and your husband atleast once a month. Our eldest is 12 now and we still do this. Its essential i think x

  • Sarah Hughes - March 14, 2018 reply

    Plenty of comfy underwear and baggy pjs!

  • hannahlig - March 14, 2018 reply

    I think enjoy it and trust your instincts, no one knows your baby better than you!

  • Grace - March 14, 2018 reply

    Such a good idea and so brave to start the business, I’m gad it’s doing well and hope it continues! 🙂

  • Laura Claridge - March 14, 2018 reply

    Sleep when baby sleeps!!!

  • Rebecca Beesley (The Beesley Buzz) - March 14, 2018 reply

    comfy nursing bra and plenty of breast pads

  • Mark Mccaffery - March 14, 2018 reply

    Sleep whenever you’ve got the time.

  • Margaret Mccaffery - March 15, 2018 reply

    Don’t be afraid to ask for help.

  • Stephanie Wright - March 15, 2018 reply

    New mum essentials – comfortable clothes, a good bra Plenty of hair ties and soft pillows to rest

  • foreverastri - March 15, 2018 reply

    sleep as much as you can it makes a huge difference to your well being xx

  • Jessi - March 15, 2018 reply

    Sleep when baby sleeps! Have wipes in every room and a pile of nappys in the bedroom for them middle of the night changes

  • Mrs Teena King - March 15, 2018 reply

    Sleep when the baby sleeps and don’t worry about the housework!

  • Kelly Hanson - March 15, 2018 reply

    Coconut oil. Great for stretchmarks (mine are so much less visible after using it for a couple of months) and also a healthy substitute for cooking oil.

  • jo liddement - March 15, 2018 reply

    Try to get a little bit of time for yourself to read a book or just to relax in the bath. It’s important to look after yourself aswell as the baby.

  • Daisarella - March 15, 2018 reply

    Sleep – get it when you can.

  • EJ Dunn - March 15, 2018 reply

    Invest in a slow cooker!

  • Sheri Darby - March 15, 2018 reply

    baby wipes are essential

  • carlysangelsblog - March 15, 2018 reply

    Don’t be put off by any initial outlay, no business is free to start. Keep pushing even if it’s slow to take off.

  • spuddy11 - March 15, 2018 reply

    you time

  • Lauren B - March 15, 2018 reply

    Instant coffee machine!

  • Allan Fullarton - March 16, 2018 reply

    Baby wipes – don’t leave home without them!

  • Fiona Johnstone - March 16, 2018 reply

    Lots of people have said this but baby wipes are so useful. Also have a wee plastic bag with you to put in the used ones so you don’t have soggy dirty wipes in your pocket

  • Alison Macdonald - March 16, 2018 reply

    To try and have a bit of ‘me’ time. A nice soak in bubble bath to try and switch off x

  • Sarah Austin - March 16, 2018 reply

    I’m due a week today so am picking up on all the tips!

  • Rennene Hartland - March 16, 2018 reply

    Coffee lots of coffee lol

  • ruth lee - March 16, 2018 reply

    sleep when you can!

  • Michaela Smith - March 16, 2018 reply

    Sleep when baby sleeps and plenty of baby wipes 🙂

  • Emma Price - March 16, 2018 reply

    I’m due in a week but i’ve heard I have to sleep when baby sleeps and use the paternity leave my partner has to my full advantage to help me get into a rhythm with bubs.

  • liosach - March 16, 2018 reply

    never be without baby wipes and sudocrem

  • Stefany Acaster - March 16, 2018 reply

    Take all the help you can get

  • Stephanie Ann - March 16, 2018 reply

    Sleep is life aim for as much as you can

  • Sarah Mccaffery - March 16, 2018 reply

    Don’t forget about yourself.

  • Marie Rule - March 16, 2018 reply

    Use baby wipes for general household stains. They are brilliant.

  • allaboutme731 - March 17, 2018 reply

    Use babywipes for everything, cleaning, remove makeup, messy children, sleep when you can and enjoy every moment as they aren’t babies for long x

  • Kirsty Woods - March 17, 2018 reply

    Ask for and accept help, your not wonder women

  • emma kinsey - March 17, 2018 reply

    calender to remember all important dates

  • Clare Hubbard - March 17, 2018 reply

    Ask for help, I wish I had expressed my need for help a lot more, it’s flaming hard work!

  • carol Boffey - March 17, 2018 reply

    at the moment its chocolate

  • Sammy (@SammyHamster_) - March 17, 2018 reply

    Have some luxury treats stashed away for if you manage to get a free 10 minutes and want a quick pamper to refresh yourself.

  • Rachael Sexey - March 17, 2018 reply

    Buy lots of baby wipes and don’t leave the house without them

  • Erica Hughes - March 17, 2018 reply

    Accept help

  • Stacy Fenemore - March 17, 2018 reply

    muslin cloths are used for everything

  • janine atkin - March 17, 2018 reply

    sleep, you can tackle so much more when you’re not tired

  • Jacqueline Roberts - March 17, 2018 reply

    Accept help and remember you can’t do everything by yourself

  • Deborah Clarke - March 17, 2018 reply

    Sleep when baby sleeps ..everuthing else can wait . Fab giveaway thanks for the chance

  • Sophia Tennant Hosein - March 17, 2018 reply

    Sleep whenever you can x

  • purabeautyblogger - March 17, 2018 reply

    Try to enjoy it. Time passes so quickly.
    A never under estimate the uses that baby wipes have

  • Rachael obrien - March 17, 2018 reply

    don’t compare your self or your baby to others and just find a routine that works x

  • Jeanette Leighton - March 17, 2018 reply

    Accept help from partner and relatives when they offer so you can have a break now and again

  • Kyomi Johnson - March 17, 2018 reply

    Getting enough sleep it always helps and coffee

  • Gina M - March 17, 2018 reply

    Breastfeeding pillow and a baby carrier, being able to tend to the need of your baby for closeness and have free hands to get other stuff done was a life saver!

  • Donna W - March 17, 2018 reply

    My new mum essential is sleep, closely followed by a spare pair of hands to help out with the things you’re too tired to do!

  • Julia Mason - March 17, 2018 reply

    If you need sleep, sleep when baby sleeps, no matter what time of day it is…..dont feel guilty, leave the dishes

  • Stacie (@ParkerandMe) - March 17, 2018 reply

    My new mum essential would be dry shampoo! I think a piece of advice I’d share is to accept help xx

  • Farah Elmer - March 17, 2018 reply

    Mine would be that even Batman had Robin so sleep when they sleep be kind to yourself & remember that accepting help is a strength not weakness

  • Kelly Hirst - March 17, 2018 reply

    My new mum advice is to learn to go with your own instincts. You’ll be offered different advice from different people do go with what you feel is best for your baby

  • Candyfloss - March 17, 2018 reply

    Advice? If someone offers to help, take it! (Angela Kelly)

  • sharon martin - March 17, 2018 reply

    don’t be frighten to ask & accept help so you cn’t have a little time to look after yourself

  • Rebecca Barnes - March 17, 2018 reply

    Easy access clothes while breastfeeding make you feel comfortable 🙂

  • Gaynor Vincent - March 17, 2018 reply

    Learn to drink tea cold – its good honest

  • meryl Thomas - March 17, 2018 reply

    Never go anywhere without baby wipes

  • Victoria Thurgood - March 17, 2018 reply

    Baby wipes

  • Joy Winn - March 17, 2018 reply

    Don,t read the baby books,do what fits in with your life- it isn,t a competition with anybody else

  • Ruth Wollerton - March 17, 2018 reply

    Sleep when you can and when they are asleep don’t rush around do8ng the housework, make time for you with a bath or something to boost your morale.

  • Lia Burns - March 17, 2018 reply

    My top tip would have to be to buy cotton breast pads rather than disposable ones. They are so much more comfortable and cost effective too!

  • Tracy Newton - March 17, 2018 reply

    Towards the end of pregnancy I would advise any new mum to fill the freezer with lots of homemade soups and nutritional meals that can be microwaved in minutes.

  • Amy Jo McLellan - March 17, 2018 reply

    I’m not a Mum but chocolate is always an essential!

  • Sam fitch - March 17, 2018 reply

    Don’t be afraid to accept help

  • Kirsty austin - March 17, 2018 reply

    The best advice I could give is to do what you feel is right for you and your little one. There is so much pressure to do things certain ways, be the best, and everyone is willing to share their ‘helpful’ advice. If you feel it is right, and it works for you, do it. Try not to worry about other’s judgements. I wish someone had told me this before I had my first child, it would have saved me from feeling guilty and confused at a time when you should be able to enjoy everything.

  • Monika Bascombe - March 17, 2018 reply

    I think supportive cyrcle of family and friends is most essential

  • Natalie Crossan - March 17, 2018 reply

    Relax when you can and let people help when they offer!

  • Kate Sutton - March 17, 2018 reply

    Sleep when you can

  • Michelle - March 17, 2018 reply

    A sense of humour

  • samantha buntain - March 17, 2018 reply

    Buy lots and lots of baby wipes! You use that much for lots of different things! They come in so handy x

  • kim d - March 17, 2018 reply

    Don’t think you can do it all yourself and take any offer of help from anyone for anything

  • Tammy Neal - March 17, 2018 reply

    Sleep when the baby sleeps x

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