My Start Up Story of Little and Fierce Kids

My Start Up Story of Little and Fierce Kids

As you know my Start Up Stories feature has been going strong for a couple of years now and I’ve had the joy of sharing the businesses of fellow parents living the Start Up Life. While planning in the next few months of interviews I realised that I hadn’t really shared my own story of my business Little and Fierce! Some of you may know about my store while newer readers may not have read me reference it here that often. So I do hope you’ll indulge me while I share my own Start Up Story this month.


Tell us a little bit about your business 

Little and Fierce Kids is an online boutique selling children’s fashion accessories and gifts, including things like hair clips, stationery and necklaces. When I first thought of this store back in 2014 there was so little on the high street for children that was good quality and fun. I wanted to curate products that were from small independent makers and brands that you couldn’t find on the high street that would be a hit with both children and their parents.

Once you had the idea how did you go about turning it into a reality?

I spent a lot of time on my business plan and doing research and then looked at getting funding to start me off. I applied to the Virgin Start Up programme and after a lot of back and forth business plan tweaking I was approved. The money hit my bank account and I was matched up with a fantastic business mentor. I was also fortunate enough to be loaned money from family too. I have to say one of my favourite parts of this job is researching and sourcing brands to stock. Before launching I went to trade fairs, scoured Etsy and lived on Google searching for brands and businesses that would be a good fit for the store I wanted to create. I looked for fun, vibrant products that were good quality with a mix of handmade and factory produced. My husband helped me set up the website and in November 2014 I opened up Little and Fierce’s virtual doors.

What’s been the hardest part of your life as a start up business so far and how do you overcome those kinds of hurdles?

Oh gosh, it’s been a huge learning curve. I found managing the money and planning stock levels to be the hardest. It’s so tricky knowing just what to buy and how much to invest in a brand for each season. Sometimes I’ve got it right and other times I’ve taken a risk and it just hasn’t paid off. When this happens I’ve had a moan and a cry but then dusted myself off and reflected on what I can learn and put that into practice for future decisions. An example would be, that I got feedback from a few customers that I don’t have enough aimed at boys. I took that on board, did market research and ordered more ‘boy’ products for the next season. It bombed. I couldn’t give it away. From then onwards I decided to stick to what I knew fit well with my brand and bring in less gendered items where possible. 

When you’re a primarily online based business you need a strong social media presence, which is your favourite platform and do you have any tips for running it?

My favourite platform for Little and Fierce over the years has been Instagram (@littlefiercekids), especially in the early days. I’d post any new products or offers and get orders in straight afterwards. With the change in algorithm it’s been a challenge to get seen, and I’ve not spent enough time investing in my Instagram feed as I should have. My tip would be plan your social media content in advance, know what products or lines you want to promote and then plan round them. Try not to be too sales-y and mix it up with lifestyle images, fun images and product shots. I know my customers love it when I share their photos on my feed – with their permission of course!

What is the best part of running your own business? Has there been a ‘pinch yourself to check it’s real’ kind of moment for you?

Having something that’s mine. I can look at my business and know that it’s something I created from the ground up and that in itself is something to be proud of. A moment I’ll never forget is seeing our products featured in an editorial in OK! Magazine. It was such a great feeling of validation.


Has being a parent influenced the way your business works? 

Being a parent has been a fundamental part of Little and Fierce. My girls have been where I get my inspiration from when it comes to choosing new products and lines for the store. As a parent I’m not a fan of spending money on accessories for my girls that are novelty and break easily, so with that in mind look for quality and value for money and that underpins my ethos for Little and Fierce. 


Running an online business must overwhelming at times, what do you do to manage your time and what tips do you have for avoiding being overwhelmed?

I am the worst for getting overwhelmed and wanting to hide under a duvet. With running a store and a blog as well as having a family with no extended family nearby it can all get a bit much at times. I can end up feeling like I’m doing so much but actually achieving so little! I find I’m at my best when I have set goals and plan out my time. I also try not to do too much and set my expectations too high. It’s important to be realistic when thinking about what you can achieve. The worst feeling is that constant feeling of failure, set some easy wins and move up from there.

What’s your current favourite item or range in your store at the moment?

I particularly like the Oh K! Korean beauty inspired range. I think it’s really cute and always goes down well when I do pop up events.


I’m also excited about these new accessories that arrived just this week, 

Whether practical or inspirational, what is your top piece advice for anyone out there wanting to take that leap and start their own business?

Know your numbers! It sounds dull but make sure your business is viable and you’ll actually earn from it. You might want to take that leap and quit your day job but make sure that decision also makes financial sense and you’re not putting too much pressure on your fledgling business too soon. On a less practical note love and believe in your business, it’s going to be your baby so protect and nurture it and believe in yourself. You’ve got this!



I’ve put together a pre-Christmas giveaway where you could win a pre-packed silver stocking with these items, Little Cloud Necklace and Silver Star Necklace by Rockahula Kids, Unicorn Nail Stickers, Blue Hair Bobble Set and Meri Meri Unicorn and Rainbow 3D stickers.

a Rafflecopter giveaway

Good luck!


In the meantime..

Just click on the logo to get shopping!

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Want to read more inspiring Start Up Stories? Just click on the image below 

Start Up Stories a series of interviews with parents that started up there own businesses


get sharing


  1. Kirsty Greer
    November 27, 2017 / 12:32 pm

    My daughter would LOVE this x

  2. iain maciver
    November 27, 2017 / 12:46 pm

    my daughter

  3. Karen Watt
    November 27, 2017 / 1:07 pm

    Lovely my daughter would love this

  4. clair downham
    November 27, 2017 / 1:22 pm

    my daughter as she would love it thankyou

  5. November 27, 2017 / 1:23 pm

    This was so inspiring to read! Your business is so lovely – Oh K! products are some of my favourites 🙂 x

  6. Emma Jones
    November 27, 2017 / 1:36 pm

    My daughter would love this 🙂 and its her birthday just before Christmas too 😀 x

  7. Joe emms
    November 27, 2017 / 3:24 pm

    My little one would love this!

  8. Karen Mitchell
    November 27, 2017 / 3:27 pm

    Little girl next door

    November 27, 2017 / 4:20 pm

    My neice shed be delighted

  10. Clara B
    November 27, 2017 / 4:49 pm

    I’d give these to my niece because she’d love the items included

  11. Ashleigh Allan
    November 27, 2017 / 5:49 pm

    For my daughter

  12. laura stewart
    November 27, 2017 / 6:19 pm

    to my daughter x

  13. jennifer hull
    November 27, 2017 / 7:00 pm

    Daughter in law..would love this.. happy Christmas everyone

  14. Kim Neville
    November 27, 2017 / 7:06 pm

    My daughter loves unicorns and the shades of the blue items so she would be very happy

  15. Keith Hunt
    November 27, 2017 / 7:22 pm

    My teen just for fun

  16. Alice Dixon
    November 27, 2017 / 7:38 pm

    My niece , she’d love it

  17. Corinne Peat
    November 27, 2017 / 8:11 pm

    My daughter

  18. Don Jones
    November 27, 2017 / 9:56 pm

    My niece

  19. Solange
    November 27, 2017 / 11:40 pm

    My daughter as she would love it.

  20. Sadiyya Maryam
    November 28, 2017 / 1:56 am

    For my lovely little daughter who absolutely loves unicorns and would so appreciate this. Many thanks for this great giveaway.

  21. November 28, 2017 / 1:19 pm

    Without a doubt I would give the bundle to my 11 year old. I think if I let her loose in your shop she would buy EVERYTHING x

  22. Liam Bishop
    November 28, 2017 / 3:25 pm

    My little girl, she loves a unicorn!

  23. Lula Mercer
    November 28, 2017 / 5:42 pm

    My little sister, she would love it.

  24. Sharon powell
    November 28, 2017 / 8:38 pm

    I would give them to my daughter, she loves items like these x

  25. Isabel O
    November 28, 2017 / 9:16 pm

    It would be for my niece. 🙂

  26. Lorna Ledger
    November 28, 2017 / 10:22 pm

    For my 17 year old daughter, who loves cute quirky things and would put them to good use

  27. lorraine kirk
    November 28, 2017 / 10:31 pm

    My niece, she would love this.

  28. Carole Nott
    November 29, 2017 / 1:37 pm

    for my niece

  29. hannah igoe
    November 29, 2017 / 7:30 pm

    I would love this for my god daughter

  30. G Keegan
    November 30, 2017 / 7:48 am

    My daughter would love this. She loves unicorns and stickers!

  31. Sarah Austin
    November 30, 2017 / 11:51 pm

    My god daughter – she would be so excited to get this!

  32. Rebecca Smith
    December 1, 2017 / 6:09 am

    I would love this for my daughter Grace as now she’s getting older it’s getting harder to know what to put in her Christmas stocking this one though looks fantastic

  33. Rebecca Howells (@PeanutHog)
    December 1, 2017 / 10:25 am

    My lovely niece – she is doing so well at school and am v proud of her!

  34. amanda w
    December 1, 2017 / 1:14 pm

    id love to get it for my little lady!! 🙂

  35. Naila M
    December 1, 2017 / 9:31 pm

    This would make a lovely gift for my little sister, I know she would love this 🙂

  36. Craig AUstin
    December 1, 2017 / 11:50 pm

    My daughter she’d love it

  37. Colin Gault
    December 2, 2017 / 11:31 am

    Would love to win for my Grand Nephew as he is the cutest thing ever

  38. Fiona Johnstone
    December 2, 2017 / 11:43 am

    I think I would give it to my sister. She broke her leg quite badly so hasn’t been able to do any Christmassy things. This would cheer her up and help her get into the Christmas spirit.

  39. sallyanne rose
    December 2, 2017 / 3:18 pm

    my niece, as she is hard to buy for

  40. Joanna Ford
    December 2, 2017 / 4:22 pm

    My Goddaughter so I could give her a special treat!

  41. EJ Dunn
    December 2, 2017 / 5:36 pm

    These would be for my daughter

  42. Lucy
    December 2, 2017 / 5:49 pm

    I think my niece who loves unicorns would loev this 🙂

    December 2, 2017 / 10:07 pm

    For grandchildren, they love their little gifts and surprises

  44. Danielle Pooley
    December 3, 2017 / 9:08 am

    For my niece

  45. Caroline Signey
    December 3, 2017 / 9:23 am

    It would be for my daughter it has all the things she loves

  46. Nicola Jordan
    December 3, 2017 / 9:48 am

    My daughter because she is little and fierce!

  47. Victoria Thurgood
    December 3, 2017 / 10:38 am

    My daughter

  48. carol boffey
    December 3, 2017 / 1:50 pm

    lovely prize thank you

  49. Sam Cornford
    December 3, 2017 / 6:27 pm

    My daughter as she is unicorn and MLP mad x

  50. Susan Trubey
    December 3, 2017 / 6:28 pm


  51. Ruth lee
    December 3, 2017 / 7:18 pm

    My nice

  52. Lauren Stebbings
    December 3, 2017 / 10:23 pm

    My daughter would love this stocking. She loves unicorns and random kawaii style things. She would really enjoy this

  53. becci cleary
    December 3, 2017 / 11:41 pm

    I have 3 girls – 12, 8 and 2 – I would let them fight it out 🙂
    Never know – they may share!

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